Is soft locs 36 inch profitable to sell on Amazon United States?

The niche generates $11K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (32/100).

How competitive is the soft locs 36 inch niche?

6 brands and 7 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in soft locs 36 inch?

Top complaints mined from reviews: Suitability Short Hair, Size-Overall, Advertised Vs Actual Product. The return rate is 1.2%.

When does demand for soft locs 36 inch peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 2.8× the quietest.

What does it cost to enter the soft locs 36 inch niche?

Listings span $17.98–$22.56; the average listing price is $19.99 (sweet spot $15–$100). The average incumbent carries 1,085 reviews — the moat a new listing must climb.

soft locs 36 inch

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Price range

Incredible$17.98–$22.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$19.99

avg listing price — sweet spot $15–$100

Review moat

Good1,085.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Market size

Bad$11K

$11K/yr · 19K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, soft locs 36 inch is a $11K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 32/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

soft locs 36 inch market data

Units sold / yr: 750–1K; avg 100–250/product
Revenue / yr: $15K–$20K; units × avg price
Conversion rate: 2.9%
Avg BSR: #824
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 220 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

desire4hair57%
Mytarku24%
Datuoda5%
Toniola5%
Vemet5%
Generic3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.8×

Open Trend

Top soft locs 36 inch search terms

soft locs 36 inch9K/yr -10.4%3.3% conv.
36 inch soft locs4K/yr -23.3%5.8% conv.
36 inch faux locs2K/yr -10.9%2.3% conv.
36 inch locs2K/yr -14.8%3.3% conv.
faux locs 36 inch2K/yr +7.0%3.6% conv.
faux locs crochet hair 36 inches83/yr +127.3%0.0% conv.

All search terms

Top soft locs 36 inch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

36 Inch 7 Packs Soft Locs Crochet Hair Whole Strand No Extended Long New Faux Locs Pre-looped Super Lightweight Synthetic Crochet Hair Braids For Black Women (36inch 7packs 1b)

desire4hair$20.934.7★2,132 rev

7 Packs 36 Inch Soft Locs Crochet Hair Pre Looped Curly Wavy Distressed Faux Locs for Butterfly Locs Crochet Braids for Black Women (1B 36 Inch(pack of 7))

Mytarku$17.984.6★1,597 rev

6 Packs 36 Inch Faux Locs Crochet Hair Pre looped Crochet Goddess Loc Hair Braids Soft Locs Crochet Hair for Black Women (36 Inch (Pack of 6) 1B#)

Datuoda$19.694.6★1,591 rev

7 Packs Soft Locs 36 inch Goddess Locs Faux Locs Crochet Hair for Black Women Whole Strand Pre-looped Long New Locs Crochet Natural Black Locs Curly Braiding Hair Extension

Toniola$20.394.6★885 rev

Vemet 8 Packs Faux Locs Soft Locs 36 Inch Crochet Hair Pre Looped Synthetic Crochet Locs Hair Extensions 1B

Vemet$22.564.5★200 rev

Newest

by launch date

Soft Locs 36 Inch 7 Packs Crochet Hair Faux Locs Pre-looped Super Lightweight Goddess Locs Synthetic Crochet Hair Braids For Black Women (1B 36 Inch (Pack of 7))

Generic$18.39106 rev

10mo ago

Vemet 8 Packs Faux Locs Soft Locs 36 Inch Crochet Hair Pre Looped Synthetic Crochet Locs Hair Extensions 1B

Vemet$22.56200 rev

1y ago

7 Packs 36 Inch Soft Locs Crochet Hair Pre Looped Curly Wavy Distressed Faux Locs for Butterfly Locs Crochet Braids for Black Women (1B 36 Inch(pack of 7))

Mytarku$17.981,597 rev

1y ago

7 Packs Soft Locs 36 inch Goddess Locs Faux Locs Crochet Hair for Black Women Whole Strand Pre-looped Long New Locs Crochet Natural Black Locs Curly Braiding Hair Extension

Toniola$20.39885 rev

3y ago

6 Packs 36 Inch Faux Locs Crochet Hair Pre looped Crochet Goddess Loc Hair Braids Soft Locs Crochet Hair for Black Women (36 Inch (Pack of 6) 1B#)

Datuoda$19.691,591 rev

4y ago

What buyers say about soft locs 36 inch

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel28%

“Soft and light weight”

Hair Styling15%

“I Like The Hair Its Nice”

Size-Overall9%

“The length was just right”

Advertised Vs Actual Product9%

“Exactly what I needed”

Weight Light8%

“I love them very light weight”

Value For Money8%

“value for the price”

Design-Overall6%

“an even better look”

Recycle/Reuse6%

“with proper maintenance they are reusable”

Ease Of Application3%

“Easy to apply”

Ease Of Use3%

“It's really easy to use I did my hair myself, I used a pk and a half and it wasn't that heavy”

What buyers complain about

Suitability Short Hair33%

“Wasn't enough to do my hair”

Size-Overall33%

“it was way too long for me”

Advertised Vs Actual Product33%

“Not as described”

Top return reasons

Advertised Vs Actual Product35%

Suitability Long Hair16%

Defective Material/Parts15%

Texture/Consistency-Overall7%

Color6%

Certifications4%

Thin4%

Suitability Curly Hair4%

Weight Heavy4%

Product Condition4%

Common questions

Is soft locs 36 inch profitable to sell on Amazon United States?: The niche generates $11K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (32/100).
How competitive is the soft locs 36 inch niche?: 6 brands and 7 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in soft locs 36 inch?: Top complaints mined from reviews: Suitability Short Hair, Size-Overall, Advertised Vs Actual Product. The return rate is 1.2%.
When does demand for soft locs 36 inch peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 2.8× the quietest.
What does it cost to enter the soft locs 36 inch niche?: Listings span $17.98–$22.56; the average listing price is $19.99 (sweet spot $15–$100). The average incumbent carries 1,085 reviews — the moat a new listing must climb.