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Soft Locs 36 Inch

Fail

Shoppers spend an estimated $11K a year here, so Soft Locs 36 Inch is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$11K/yr19K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
97%top-5 click share · 6 brands · 7 sellers

Flapen Score

Soft Locs 36 Inch against its category

The dotted line is the Beauty & Personal Care average. Past it, Soft Locs 36 Inch is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Locs 36 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Soft Locs 36 Inch 19K times last year and spent an estimated $11K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
2.9%
Market size, estimated
$11Ka year
Peak month
August2.8× the quietest month
Top search term
soft locs 36 inch9K searches a year

02 · Price

A sale here is worth $19.99.

Listings sell for $19.99 on average, from $17.98 to $22.56. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $19.99 that is $2K to $5K a year per listing.

Average price
$19.99inside the $15 to $100 sweet spot
Price range
$17.98–$22.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #824 within Hair Extensions. It carries 1,085 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#824in Hair Extensions
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,085per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Soft Locs 36 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

7

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 224%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Soft Locs 36 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Soft Locs 36 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soft locs 36 inch9K/yr
  • 36 inch soft locs4K/yr
  • 36 inch faux locs2K/yr
  • 36 inch locs2K/yr
  • faux locs 36 inch2K/yr
  • faux locs crochet hair 36 inches83/yr

Reviews and returns

What reviews say buyers love and hate about Soft Locs 36 Inch

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Soft Feel”
33%of negative reviews mention “Suitability Short Hair”
1.2%of orders come back
“Wasn't enough to do my hair”
A buyer, on “Suitability Short Hair”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Soft Locs 36 Inch questions

Answered from the same tracked data.