Is soft locs 24 inch profitable to sell on Amazon United States?

The niche generates $395K/yr across 44 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Worth a look (58/100).

How competitive is the soft locs 24 inch niche?

35 brands and 58 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in soft locs 24 inch?

Top complaints mined from reviews: Hair Related, Allergies, Quality-Overall. The return rate is 2.4%.

When does demand for soft locs 24 inch peak?

Demand peaks in Jun; the busiest month runs 1.8× the quietest.

What does it cost to enter the soft locs 24 inch niche?

Listings span $10.07–$32.66; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 1,633 reviews — the moat a new listing must climb.

soft locs 24 inch

Worth a look

Shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great$21.30

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Price range

Great$10.07–$32.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Market size

Good$395K

$395K/yr · 1.2M searches

Review moat

Okay1,633.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, soft locs 24 inch is a $395K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jun. Verdict: Worth a look — 58/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

soft locs 24 inch market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $426K–$533K; units × avg price
Conversion rate: 1.6%
Avg BSR: #507
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 143 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

41%

Top 20: 86%

Top-5 click share

36%

Top 20: 76%

Open market

54%

AMUMI18%
Aayubb7%
BEkjdiof6%
CooCooJoo5%
Alrence5%
SAMBRAID5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.8×

Open Trend

Top soft locs 24 inch search terms

soft locs250K/yr -3.4%1.9% conv.
faux locs crochet194K/yr -0.5%1.1% conv.
goddess locs crochet hair151K/yr +3.0%0.9% conv.
boho locs90K/yr +17.3%0.9% conv.
soft locs crochet hair67K/yr +27.7%1.4% conv.
crochet locs for black women57K/yr +12.5%1.0% conv.
boho locs crochet hair66K/yr +5.1%1.1% conv.
faux locs with curly ends47K/yr -21.7%0.6% conv.
boho faux locs31K/yr +22.8%1.0% conv.
crochet faux locs28K/yr +13.9%0.7% conv.

All search terms

Top soft locs 24 inch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Goddess Locs Crochet Hair 24Inch 8Packs Soft Boho Faux Locs for Black Women(1B# 24 Inch(Pack of 8))

AMUMI$27.204.4★655 rev

Soft Boho Locs Crochet Hair-30Inch 8Packs Goddess Faux Locs for Black Women(1B 30 Inch(Pack of 8))

AMUMI$30.094.4★196 rev

Faux Locs Crochet Hair Soft Locs 20 Inches 7 Packs Crochet Locs Crochet Hair Black Natural Wave Braids Hair Extensions Distressed Locs Pre Looped Crochet Butterfly Locs For Black Women

Aayubb$15.854.6★1,562 rev

Goddess Locs Crochet Hair 18Inch Boho Faux Locs With Curly Ends River Hippie Loc Crochet Hair Pre Looped Bohemian Crochet Braids for Black Women 4Packs(1B 18inch)

BEkjdiof$10.074.1★2,913 rev

8 Packs Goddess Faux Locs Crochet Hair-24 Inch Boho Soft Locs Crochet Hair for Black Women (#1B 24 Inch(Pack of 8))

CooCooJoo$25.424.4★369 rev

Newest

by launch date

DACAI XIU Faux Locs Crochet Hair 7 Packs Soft Locs Crochet Hair Pre Looped Goddess Locs Dreadlocs Synthetic Hair For Black Women (1BBlack# 24 Inch (Pack of 7))

DACAI XIU$16.1698 rev

10mo ago

Soft Boho Locs Crochet Hair-30Inch 8Packs Goddess Faux Locs for Black Women(1B 30 Inch(Pack of 8))

AMUMI$30.09196 rev

10mo ago

Vemet Soft Locs 30 Inch Synthetic 8 Packs Faux Locs Pre Looped Curly Wavy Crochet Hair For Hair Extensions 1B

Vemet$18.11200 rev

1y ago

7 Packs 36 Inch Soft Locs Crochet Hair Pre Looped Curly Wavy Distressed Faux Locs for Butterfly Locs Crochet Braids for Black Women (1B 36 Inch(pack of 7))

Mytarku$17.981,597 rev

1y ago

8 Packs Goddess Faux Locs Crochet Hair-24 Inch Boho Soft Locs Crochet Hair for Black Women (#1B 24 Inch(Pack of 8))

CooCooJoo$25.42369 rev

1y ago

What buyers say about soft locs 24 inch

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Excellent product”

Hair Styling12%

“The hair can fix in any style love it”

Soft Feel10%

“The hair is soft”

Value For Money9%

“Good deal”

Weight Light8%

“Love how lightweight it is”

Assembly/Installation8%

“Easy Install”

Suitability Straight Hair6%

“greattt hair, definitely recommend”

Advertised Vs Actual Product4%

“Just wat I needed it”

Ease Of Use4%

“Easy to manage”

Smell3%

“smells great”

What buyers complain about

Hair Related10%

“after a whole week the hair was super tangled”

Allergies9%

“it kinda makes me itchy too”

Quality-Overall8%

“Dont like the quality”

Smell7%

“doesnt have a strong scent”

Thickness6%

“Thin”

Durability4%

“Only good for a couple weeks no longer”

Size-Overall4%

“The locs are too small”

Ease Of Use3%

“The loops were extremely hard to work with”

Advertised Vs Actual Product3%

“Not as described”

Weight Heavy3%

“can get heavy when doing the crotchet method”

Top return reasons

Advertised Vs Actual Product16%

Color15%

Size-Overall7%

Suitability Long Hair7%

Texture/Consistency-Overall7%

Quality-Overall6%

Suitability Straight Hair5%

Value For Money4%

Thin4%

Smell4%

Common questions

Is soft locs 24 inch profitable to sell on Amazon United States?: The niche generates $395K/yr across 44 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the soft locs 24 inch niche?: 35 brands and 58 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in soft locs 24 inch?: Top complaints mined from reviews: Hair Related, Allergies, Quality-Overall. The return rate is 2.4%.
When does demand for soft locs 24 inch peak?: Demand peaks in Jun; the busiest month runs 1.8× the quietest.
What does it cost to enter the soft locs 24 inch niche?: Listings span $10.07–$32.66; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 1,633 reviews — the moat a new listing must climb.

soft locs 24 inch

soft locs 24 inch market data

Competition & brand share

Demand & seasonality

Top soft locs 24 inch search terms

Top soft locs 24 inch products on Amazon

Top sellers

Newest

Trending

What buyers say about soft locs 24 inch

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Beauty & Personal Care