Soft Locs 24 Inch

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $395K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+5.1%

Conversion, latest week

1.6%

Market size, estimated

$395Ka year

Peak month

June1.8× the quietest month

Top search term

soft locs250K searches a year

Listings sell for $21.30 on average, from $10.07 to $32.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $21.30 that is $5K to $11K a year per listing.

Average price

$21.30inside the $15 to $100 sweet spot

Price range

$10.07–$32.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

2.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #507 within Hair Extensions. It carries 1,633 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#507in Hair Extensions

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,633per listing

Listings tracked

44

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months