Soft Locs 18 in

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

-8.0%

Conversion, latest week

0.6%

Market size, estimated

$12Ka year

Peak month

August2.0× the quietest month

Top search term

boho locs human hair12K searches a year

Listings sell for $38.66 on average, from $5.32 to $196.16. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $38.66 that is $0 to $4K a year per listing.

Average price

$38.66inside the $15 to $100 sweet spot

Price range

$5.32–$196.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,443 within Hair Extensions. It carries 1,314 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#1,443in Hair Extensions

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,314per listing

Listings tracked

74

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months