Soft Locs 18 in

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

-8.0%

Conversion, latest week

0.6%

Market size, estimated

$12Ka year

Peak month

August2.0× the quietest month

Top search term

boho locs human hair12K searches a year

Listings sell for $38.66 on average, from $5.32 to $196.16. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $38.66 that is $0 to $4K a year per listing.

Average price

$38.66inside the $15 to $100 sweet spot

Price range

$5.32–$196.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,443 within Hair Extensions. It carries 1,314 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#1,443in Hair Extensions

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,314per listing

Listings tracked

74

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months