Is soft locs 18 in profitable to sell on Amazon United States?

The niche generates $12K/yr across 74 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the soft locs 18 in niche?

52 brands and 57 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in soft locs 18 in?

Top complaints mined from reviews: Hair Related, Durability, Allergies. The return rate is 2.6%.

When does demand for soft locs 18 in peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 2.0× the quietest.

What does it cost to enter the soft locs 18 in niche?

Listings span $5.32–$196.16; the average listing price is $38.66 (sweet spot $15–$100). The average incumbent carries 1,314 reviews — the moat a new listing must climb.

soft locs 18 in

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($12K/yr) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Incredible$38.66

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Review moat

Good1,313.76

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$5.32–$196.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$12K

$12K/yr · 53K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, soft locs 18 in is a $12K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

soft locs 18 in market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $29K–$39K; units × avg price
Conversion rate: 0.6%
Avg BSR: #1,443
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 2.1%
Avg brand age: 35 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

52 falling

Sellers

Top-5 brand share

36%

Top 20: 72%

Top-5 click share

29%

Top 20: 61%

Open market

61%

BEkjdiof11%
AMUMI9%
Linkrose6%
SAMBRAID6%
Col Bling4%
GUOHUI4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.0×

Open Trend

Top soft locs 18 in search terms

boho locs human hair12K/yr +13.6%0.4% conv.
river locs crochet hair6K/yr -6.5%0.6% conv.
boho hippie locs crochet hair4K/yr +55.0%0.3% conv.
short locs crochet hair5K/yr -11.3%0.6% conv.
short crochet locs4K/yr +14.4%0.7% conv.
human hair goddess locs3K/yr +18.6%0.3% conv.
goddess locs crochet hair 14 inch3K/yr -52.4%1.5% conv.
soft locs 18 in6K/yr -59.2%5.3% conv.
dreadlock crochet2K/yr -19.4%2.1% conv.
river locs2K/yr -13.8%0.4% conv.

All search terms

Top soft locs 18 in products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Goddess Locs Crochet Hair 18Inch Boho Faux Locs With Curly Ends River Hippie Loc Crochet Hair Pre Looped Bohemian Crochet Braids for Black Women 4Packs(1B 18inch)

BEkjdiof$10.074.1★2,913 rev

Soft Boho Locs Crochet Hair-30Inch 8Packs Goddess Faux Locs for Black Women(1B 30 Inch(Pack of 8))

AMUMI$30.094.4★196 rev

Boho Faux Locs Crochet Hair Bohemian Human Hair Mixed Synthetic 18 Inch Pre-Looped Goddess Locs Crochet Human Hair with Curly Ends (18Inch 1B)

Linkrose$28.824.4★35 rev

8 Packs Goddess Faux Locs Crochet Hair for Black Women Goddess Locs Crochet Hair Boho Style Locs River Hair with Curly Ends (18Inch T30# 8Packs)

SAMBRAID$29.414.5★6,306 rev

Col Bling 14 Inch 8 Packs Goddess Locs Crochet Hair for Black Women Pre-Looped Faux Locs Crochet Braids with Curly Ends Boho River Style Synthetic Hair (1B)

Col Bling$22.044.4★2,164 rev

Newest

by launch date

Boho Faux Locs Crochet Hair Bohemian Human Hair Mixed Synthetic 18 Inch Pre-Looped Goddess Locs Crochet Human Hair with Curly Ends (18Inch 1B)

Linkrose$28.8235 rev

7mo ago

ToyoTress Pure Human Hair Crochet Locs -18 Inch 8 Packs (80 strands) Handmade Pre-looped Boho Faux Locs Crochet Hair For Black Women Pre-Twisted Crochet Braids Human Braiding Hair (18 Inch 1B-8P)

ToyoTress$163.9736 rev

10mo ago

Soft Boho Locs Crochet Hair-30Inch 8Packs Goddess Faux Locs for Black Women(1B 30 Inch(Pack of 8))

AMUMI$30.09196 rev

10mo ago

Knovotch Boho Faux Locs With Curly Pure Protein Fiber Close to Human Hair Curls 24 Inch Pre-Looped Crochet Goddess Faux Locs Bohemian Loc Crochet Hair For Women(24Inch 1B)

knovotch$38.92152 rev

1y ago

Vemet Goddess Locs Crochet Hair 8 Inch 9 Packs Faux Locs Synthetic Crochet Hair Boho Style Pre looped crochet with Curly Ends 1B

Vemet$24.19345 rev

1y ago

What buyers say about soft locs 18 in

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“Excellent product”

Hair Styling11%

“If you want a natural, stylish protective style thats comfortable and full, these are definitely worth it”

Soft Feel9%

“The hair are soft”

Value For Money9%

“worth the money”

Assembly/Installation8%

“Easy Install”

Weight Light8%

“Hair is very light weight”

Durability4%

“Nice durable”

Suitability Straight Hair4%

“love full hair perfect”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product3%

“Just exactly what I needed”

What buyers complain about

Hair Related11%

“Didnt like the texture or color of the hair”

Durability10%

“Falling apart”

Allergies9%

“irritation I experienced”

Smell6%

“They have a small scent”

Quality-Overall5%

“bad quality”

Color4%

“Didnt like the color”

Ease Of Use3%

“hard to thread the rest of the hair through”

Size-Overall3%

“not the right size”

Thickness3%

“Too thin unless”

Suitability Long Hair2%

“This is some of the worst hair Ive ever had”

Top return reasons

Color18%

Advertised Vs Actual Product14%

Size-Overall13%

Suitability Long Hair7%

Texture/Consistency-Overall6%

Quality-Overall5%

Smell4%

Value For Money3%

Defective Material/Parts3%

Thin3%

Common questions

Is soft locs 18 in profitable to sell on Amazon United States?: The niche generates $12K/yr across 74 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the soft locs 18 in niche?: 52 brands and 57 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in soft locs 18 in?: Top complaints mined from reviews: Hair Related, Durability, Allergies. The return rate is 2.6%.
When does demand for soft locs 18 in peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 2.0× the quietest.
What does it cost to enter the soft locs 18 in niche?: Listings span $5.32–$196.16; the average listing price is $38.66 (sweet spot $15–$100). The average incumbent carries 1,314 reviews — the moat a new listing must climb.