Soft Hair Ties

Shoppers searched for this 712K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $432K a year.

Searches, last 12 months

712K

Growth, 90 days vs prior 90

+6.6%

Conversion, latest week

8.8%

Market size, estimated

$432Ka year

Peak month

December1.5× the quietest month

Top search term

gimme hair ties210K searches a year

Listings sell for $6.88 on average, from $2.87 to $9.96. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $6.88 that is $9K to $10K a year per listing.

Average price

$6.88under the $15 to $100 sweet spot

Price range

$2.87–$9.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

$9K–$10K

Returns

0.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #168 within Elastics & Ties. It carries 5,122 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#168in Elastics & Ties

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

5,122per listing

Listings tracked

52

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months