Soft Gel

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months

308K

Growth, 90 days vs prior 90

+1.7%

Conversion, latest week

6.8%

Market size, estimated

$222Ka year

Peak month

September3.2× the quietest month

Top search term

una gella nail glue132K searches a year

Listings sell for $10.57 on average, from $6.39 to $26.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $10.57 that is $11K to $13K a year per listing.

Average price

$10.57under the $15 to $100 sweet spot

Price range

$6.39–$26.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$11K–$13K

Returns

0.9%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within False Nails & Accessories. It carries 6,593 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#35in False Nails & Accessories

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

6,593per listing

Listings tracked

22

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months