Soft Curlers to Sleep in

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

-17.0%

Conversion, latest week

5.7%

Market size, estimated

$119Ka year

Peak month

October2.2× the quietest month

Top search term

soft rollers31K searches a year

Listings sell for $19.84 on average, from $6.35 to $68.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.84 that is $2K to $5K a year per listing.

Average price

$19.84inside the $15 to $100 sweet spot

Price range

$6.35–$68.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

4.8%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #82 within Hair Rollers. It carries 9,517 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

97%

Out of stock, average day

0.3%

Average rank

#82in Hair Rollers

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

9,517per listing

Listings tracked

35

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months