sodium lauryl sulfate
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$21.30avg listing price — sweet spot $15–$100
Review moat
Great258.63avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.33–$67.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.5%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$58K$58K/yr · 61K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sodium lauryl sulfate is a $58K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jun–Aug. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
sodium lauryl sulfate market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $53K–$64K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #727
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 100%
- Out of stock
- 6.2%
- Avg brand age
- 66 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
9
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
3%
- 33RD PARALLEL SOAP CO.53%
- MYOC29%
- FSbbTaibanle8%
- PURE ORIGINAL INGREDIENTS3%
- Partymachines3%
- Hznxolrc2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — +35.5% search growth over the last 90 days.Peak months: May, Jun, Aug · busiest ÷ quietest = 2.4×
Top sodium lauryl sulfate search terms
- sodium lauryl sulfate35K/yr
- sls13K/yr
- sodium laureth sulfate5K/yr
- sles sodium lauryl ether sulfate3K/yr
- sodium lauryl sulfate liquid3K/yr
- lauryl3K/yr
Top sodium lauryl sulfate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MYOC Sodium Lauryl Sulfate (240 ml / 8.11 fl oz) - Cosmetic Grade for DIY Shampoo Body Wash Cleanser & Soap Formulations
MYOC$11.574.1★147 rev
33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (8oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 8 OUNCES
33RD PARALLEL SOAP CO.$12.734.3★22 rev
33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (16oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 16 OUNCES
33RD PARALLEL SOAP CO.$19.984.4★13 rev
33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (32oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 32 OUNCES
33RD PARALLEL SOAP CO.$30.054.7★5 rev
Pure Original Ingredients Sodium Lauryl Sulfoacetate (SLSA) (1 lb) Long Lasting Foam & Bubbles Gentle on Skin
PURE ORIGINAL INGREDIENTS$15.084.8★2,802 rev
Newest
by launch date
8oz Sodium Lauryl Sulfate (SLS) Powder | High Foaming Surfactant for Soap Making Shampoo & Cleansers Powerful Lathering Agent for Personal Care Formulations | 8 Ounces
33RD PARALLEL SOAP CO.$14.862 rev
2 Pound Sodium Lauryl Sulfate (SLS) Powder | High Foaming Surfactant for Soap Making Shampoo & Cleansers Powerful Lathering Agent for Personal Care Formulations | 2 Pound / 32oz
33RD PARALLEL SOAP CO.$30.461 rev
33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (8oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 8 OUNCES
33RD PARALLEL SOAP CO.$12.7322 rev
33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (16oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 16 OUNCES
33RD PARALLEL SOAP CO.$19.9813 rev
33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (32oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 32 OUNCES
33RD PARALLEL SOAP CO.$30.055 rev
Trending
90-day click momentum8oz Sodium Lauryl Sulfate (SLS) Powder | High Foaming Surfactant for Soap Making Shampoo & Cleansers Powerful Lathering Agent for Personal Care Formulations | 8 Ounces
33RD PARALLEL SOAP CO.$14.865.0★
2 Pound Sodium Lauryl Sulfate (SLS) Powder | High Foaming Surfactant for Soap Making Shampoo & Cleansers Powerful Lathering Agent for Personal Care Formulations | 2 Pound / 32oz
33RD PARALLEL SOAP CO.$30.464.0★
33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (32oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 32 OUNCES
33RD PARALLEL SOAP CO.$30.054.7★
33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (16oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 16 OUNCES
33RD PARALLEL SOAP CO.$19.984.4★
33RD PARALLEL SOAP CO. Sodium Lauryl Sulfate (SLS) Liquid (8oz) | Powerful Foaming Cleanser & Emulsifier for Shampoos Body Wash Soaps Detergents & Household Cleaning Products | 8 OUNCES
33RD PARALLEL SOAP CO.$12.734.3★
What buyers say about sodium lauryl sulfate
What buyers praise and complain about, mined from review topics.What buyers love
“Quality Product”
“Just as described”
“Works”
“It does create a nice rich, creamy lather”
“This is stuff an ultra fine powder and goes everywhere”
“Laudy addive”
“Im sure it works fine”
“much cheaper than anywhere else”
“makes future cleaning of treated surfaces very easy to clean in comparison to previously untreated surfaces”
“easy to work with”
What buyers complain about
“This is pricey”
“not clear like the picture”
“Brown Spots”
“SLSA is extremely lightweight and dusty”
Top return reasons
Common questions
- Is sodium lauryl sulfate profitable to sell on Amazon United States?
- The niche generates $58K/yr across 16 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +35.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the sodium lauryl sulfate niche?
- 8 brands and 9 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in sodium lauryl sulfate?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Stain Resistance. The return rate is 0.9%.
- When does demand for sodium lauryl sulfate peak?
- Demand peaks in May–Jun–Aug; the busiest month runs 2.4× the quietest.
- What does it cost to enter the sodium lauryl sulfate niche?
- Listings span $8.33–$67.24; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.