sodium hyaluronate
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$15.66avg listing price — sweet spot $15–$100
Price range
Good$9.25–$29.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,453.78avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 136K searches
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sodium hyaluronate is a $77K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
sodium hyaluronate market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $78K–$94K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #1,491
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 83%
- Out of stock
- 18.3%
- Avg brand age
- 57 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
18
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
2%
- Cos De BAHA84%
- BulkSupplements4%
- SenAllis Cosmetics3%
- Ruxidora3%
- The Ordinary2%
- MYOC2%
- Open — no brand owns it (2 brands, 2%)
Top sodium hyaluronate search terms
- cos de baha52K/yr
- baha25K/yr
- sodium hyaluronate15K/yr
- cos de baha hyaluronic acid16K/yr
- cos de baha hyaluronic acid serum5K/yr
- cos de baha hydroquinone brightening serum3K/yr
- baha hyaluronic acid serum8K/yr
- hyaluronic acid bulk4K/yr
- cos de baha hydroquinone3K/yr
- cos de baha niacinamide4K/yr
Top sodium hyaluronate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cos De BAHA Hyaluronic Serum 2 Fl Oz Pure Sodium Hyaluronate 10 000 ppm Hydrating Face Serum for Dry & Dehydrated Skin Lightweight Fragrance-Free Korean Skincare Formula (60 ml)
Cos De BAHA$11.464.6★6,145 rev
Cos De BAHA Premium Azelaic Acid 10% Serum 1 Fl Oz Niacinamide & Panthenol Face Serum for Blemish-Prone Redness-Prone & Oily Skin Lightweight Aloe-Based Korean Skincare (30 ml)
Cos De BAHA$14.624.3★7,870 rev
Cos De BAHA Hyaluronic Serum 1 Fl Oz Pure Sodium Hyaluronate 10 000 ppm Hydrating Face Serum for Dry & Dehydrated Skin Lightweight Fragrance-Free Korean Skincare Formula (30 ml)
Cos De BAHA$9.254.4★400 rev
Cos De BAHA Tranexamic Acid 5% Serum 1 Fl Oz Niacinamide 5% Hyaluronic Acid & Aloe for Dark Spots & Uneven Tone Remover Melasma (30 ml)
Cos De BAHA$12.674.3★1,060 rev
Cos De BAHA Hyaluronic Serum 4 Fl Oz Pure Sodium Hyaluronate 10 000 ppm Hydrating Face Serum for Dry & Dehydrated Skin Lightweight Fragrance-Free Korean Skincare Formula (120 ml)
Cos De BAHA$13.994.7★1,925 rev
Newest
by launch date
Pure Hyaluronic Acid Powder for Skin & Face (Sodium Hyaluronate) - Low Molecular Weight Cosmetic Grade DIY Serum Ingredient for Deep Hydration Acido Hialuronico en Polvo-Includes Scoop-60g(2.12oz)
Ruxidora$12.9040 rev
Micro Ingredients Hyaluronic Acid Serum Powder 50 Grams | Low Molecular Weight Cosmetics Grade | Skin Hydration and Moisture Support Supplements | Vegan Water Soluble (Within 2 Hours)
Micro Ingredients$23.882,893 rev
WNP Hyaluronic Acid Serum 3% for Face with 4D Multi-Layer Hydration | Ultra Hydrating Anti-Aging Serum | Moisturizer for Dry & Sensitive Skin | Pre-Makeup Skincare | Single-Use Vials 30PCS
WNP$19.471,659 rev
MYOC Sodium Hyaluronate Powder Cosmetic Grade 10 g / 0.35 oz - Hyaluronic Acid Powder for Skincare & DIY Cosmetic Formulations
MYOC$17.2927 rev
Cos De BAHA Tranexamic Acid 5% Serum 2 Fl Oz Niacinamide 5% Hyaluronic Acid & Aloe for Brightening Dark Spots & Uneven Tone Remover Melasma (60 ml)
Cos De BAHA$14.84386 rev
Trending
90-day click momentumMicro Ingredients Hyaluronic Acid Serum Powder 50 Grams | Low Molecular Weight Cosmetics Grade | Skin Hydration and Moisture Support Supplements | Vegan Water Soluble (Within 2 Hours)
Micro Ingredients$23.884.5★
Pure Hyaluronic Acid Powder for Skin & Face (Sodium Hyaluronate) - Low Molecular Weight Cosmetic Grade DIY Serum Ingredient for Deep Hydration Acido Hialuronico en Polvo-Includes Scoop-60g(2.12oz)
Ruxidora$12.904.4★
Panthenol 4% Serum - Vitamin B5 Facial Hydrating Serum with Aloe Vera Hyaluronic Acid White Tea Extract - For All Skin Types 1 Fl Oz (30ml)
Cos De BAHA$12.014.5★
Cos De BAHA Premium Azelaic Acid 10% Serum 1 Fl Oz Niacinamide & Panthenol Face Serum for Blemish-Prone Redness-Prone & Oily Skin Lightweight Aloe-Based Korean Skincare (30 ml)
Cos De BAHA$14.624.3★
Cos De BAHA Niacinamide 10% Serum 2 Fl Oz Zinc PCA Hyaluronic Acid & Aloe for Balancing Pore-Refining & Uneven Tone (60 ml)
Cos De BAHA$13.784.5★
What buyers say about sodium hyaluronate
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent price”
“dries super quickly”
“Excellent product with excellent results”
“It is perfect for combination skin, highly recommend”
“goes on so smooth”
“Great serum for dry skin”
“absorbs well”
“Ease of use”
“gives a fresh glowy look”
“Non-irritating; works well”
What buyers complain about
“Not hydrating either”
“Skin irritation”
“Doesn't do what is is promised to do”
“Waste of money”
“Burnt skin feeling”
“Sticky and leaves a white residue”
“There is no real smell to it”
“Not good quality”
“Kind of left dry patches on my skin”
“Filmy residue”
Top return reasons
Common questions
- Is sodium hyaluronate profitable to sell on Amazon United States?
- The niche generates $77K/yr across 23 tracked products. 90-day search growth is -15.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the sodium hyaluronate niche?
- 8 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in sodium hyaluronate?
- Top complaints mined from reviews: Moist/Dry, Allergies, Functionality-Overall. The return rate is 0.1%.
- What does it cost to enter the sodium hyaluronate niche?
- Listings span $9.25–$29.50; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 4,454 reviews — the moat a new listing must climb.