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Sodium Hyaluronate

Fail

The top 5 brands take 96% of clicks, so Sodium Hyaluronate is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$77K/yr136K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
59%top-5 click share · 8 brands · 18 sellers

Flapen Score

Sodium Hyaluronate against its category

The dotted line is the Beauty & Personal Care average. Past it, Sodium Hyaluronate is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sodium Hyaluronate market on Amazon at a glance

Shoppers on Amazon United States searched for Sodium Hyaluronate 136K times last year and spent an estimated $77K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
3.6%
Market size, estimated
$77Ka year
Top search term
cos de baha52K searches a year

02 · Price

A sale here is worth $15.66.

Listings sell for $15.66 on average, from $9.25 to $29.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.66 that is $2K to $4K a year per listing.

Average price
$15.66inside the $15 to $100 sweet spot
Price range
$9.25–$29.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #1,491 within Serums. It carries 4,454 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
18.3%
Average rank
#1,491in Serums
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
4,454per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Sodium Hyaluronate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

18

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

2%

  • Brand 184%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Search terms

Top Sodium Hyaluronate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cos de baha52K/yr
  • baha25K/yr
  • sodium hyaluronate15K/yr
  • cos de baha hyaluronic acid16K/yr
  • cos de baha hyaluronic acid serum5K/yr
  • cos de baha hydroquinone brightening serum3K/yr
  • baha hyaluronic acid serum8K/yr
  • hyaluronic acid bulk4K/yr
  • cos de baha hydroquinone3K/yr
  • cos de baha niacinamide4K/yr

Reviews and returns

What reviews say buyers love and hate about Sodium Hyaluronate

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
11%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Not hydrating either”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sodium Hyaluronate questions

Answered from the same tracked data.