Soap Sponge
MaybeAn estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Soap Sponge is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $742K/yr530K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 52%top-5 click share · 3 brands · 43 sellers
Flapen Score
Soap Sponge against its category
The dotted line is the Beauty & Personal Care average. Past it, Soap Sponge is stronger. Inside it, weaker.
Market
The Soap Sponge market on Amazon at a glance
Shoppers on Amazon United States searched for Soap Sponge 530K times last year and spent an estimated $742K. All 3 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $742K a year.
- Searches, last 12 months
- 530K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $742Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- spongelle261K searches a year
02 · Price
A sale here is worth $13.03.
Listings sell for $13.03 on average, from $5.59 to $33.93. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $13.03 that is $16K to $20K a year per listing.
- Average price
- $13.03under the $15 to $100 sweet spot
- Price range
- $5.59–$33.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $16K–$20K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within Bath & Bathing Accessories. It carries 1,785 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #180in Bath & Bathing Accessories
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,785per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Soap Sponge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 85%
Open market
0%
- Brand 190%
- Brand 210%
- Brand 31%
Demand
Soap Sponge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Soap Sponge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spongelle261K/yr
- spongelle body wash infused sponge113K/yr
- soap sponge34K/yr
- spongeables19K/yr
- soap sponges for body11K/yr
- sponge soap9K/yr
- soap infused bath sponge7K/yr
- spongelle sponge20K/yr
- sponge with soap6K/yr
- soap sponge for shower8K/yr
Reviews and returns
What reviews say buyers love and hate about Soap Sponge
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soap Sponge questions
Answered from the same tracked data.









