Skip to content

Soap Sponge

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Soap Sponge is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$742K/yr530K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
52%top-5 click share · 3 brands · 43 sellers

Flapen Score

Soap Sponge against its category

The dotted line is the Beauty & Personal Care average. Past it, Soap Sponge is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soap Sponge market on Amazon at a glance

Shoppers on Amazon United States searched for Soap Sponge 530K times last year and spent an estimated $742K. All 3 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $742K a year.

Searches, last 12 months
530K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
10.7%
Market size, estimated
$742Ka year
Peak month
December4.4× the quietest month
Top search term
spongelle261K searches a year

02 · Price

A sale here is worth $13.03.

Listings sell for $13.03 on average, from $5.59 to $33.93. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $13.03 that is $16K to $20K a year per listing.

Average price
$13.03under the $15 to $100 sweet spot
Price range
$5.59–$33.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
$16K–$20K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within Bath & Bathing Accessories. It carries 1,785 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#180in Bath & Bathing Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,785per listing
Listings tracked
36

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Soap Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 85%

Open market

0%

  • Brand 190%
  • Brand 210%
  • Brand 31%

Demand

Soap Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Soap Sponge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spongelle261K/yr
  • spongelle body wash infused sponge113K/yr
  • soap sponge34K/yr
  • spongeables19K/yr
  • soap sponges for body11K/yr
  • sponge soap9K/yr
  • soap infused bath sponge7K/yr
  • spongelle sponge20K/yr
  • sponge with soap6K/yr
  • soap sponge for shower8K/yr

Reviews and returns

What reviews say buyers love and hate about Soap Sponge

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Smell”
16%of negative reviews mention “Smell”
0.6%of orders come back
“Awful smell”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Soap Sponge questions

Answered from the same tracked data.