soap on a rope
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.32avg listing price — sweet spot $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Price range
Good$4.99–$28.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Market size
Okay$148K$148K/yr · 184K searches
Review moat
Okay3,323.48avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, soap on a rope is a $148K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
soap on a rope market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $143K–$179K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #1,410
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 71%
- Out of stock
- 5.4%
- Avg brand age
- 44 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
110
Top-5 brand share
52%
Top 20: 95%
Top-5 click share
36%
Top 20: 78%
Open market
41%
- foreverLily14%
- Pre de Provence12%
- IeBilif10%
- LIARTY9%
- Dana8%
- NPW7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Top soap on a rope search terms
- soap on a rope75K/yr
- soap on a rope for men61K/yr
- soap on a rope for women17K/yr
- soap on a rope for seniors5K/yr
- soap rope5K/yr
- mens soap on a rope7K/yr
- soap on rope4K/yr
- soap on a rope for kids7K/yr
- soap-on-a-rope3K/yr
Top soap on a rope products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IeBilif Men Bar Soap On a Rope Pack of 4 Bath Soap for Face Body Natural Hydrating Soap Bar for Men and Women 7.02 Ounce each
IeBilif$20.124.5★451 rev
foreverLily Natural Men Bar 4pcs Soap on a Rope for Face Body & Hair
foreverLily$20.284.4★376 rev
LIARTY 4pcs Soap on a Rope Natural Bar Soap for Men
LIARTY$19.574.6★243 rev
Dana English Leather Fragrance Soap On A Rope for Men
Dana$16.574.5★553 rev
NPW-USA Hello Handsome Wash Your Nuts Soap-On-A-Rope Nutty Almond
NPW$14.134.6★513 rev
Newest
by launch date
SHLLON Grape Soap on a Rope Handmade Grapes Cluster Shaped Soap Bar Decorative Hanging Bath Soap with Lasting Fragrance Cold Process Artisan Gift-Home Decor(Lemon Scent)
SHLLON$16.8228 rev
obecilc Soap on a Rope 4 Pack Square Hand & Body Soap Bars with Hanging Loop 4.5 oz Each Soap on a Rope for Men Women & Kids Family-Friendly Hanging Soap Set
obecilc$13.296 rev
Soap On a Rope 2-Pack Set for Face Body Hair Bath Soap about 7 Ounce each
foreverLily$13.48376 rev
foreverLily Soap On a Rope for Face Body Hair Bath Soap about 7 Ounce
foreverLily$10.36376 rev
La Maison du Savon Donkey Milk Soap on a Rope Duo 2 x 6.2 oz
La Maison du Savon de Marseille$19.5342 rev
Trending
90-day click momentumSHLLON Grape Soap on a Rope Handmade Grapes Cluster Shaped Soap Bar Decorative Hanging Bath Soap with Lasting Fragrance Cold Process Artisan Gift-Home Decor(Lemon Scent)
SHLLON$16.824.0★
obecilc Soap on a Rope 4 Pack Square Hand & Body Soap Bars with Hanging Loop 4.5 oz Each Soap on a Rope for Men Women & Kids Family-Friendly Hanging Soap Set
obecilc$13.293.0★
Soap On a Rope 2-Pack Set for Face Body Hair Bath Soap about 7 Ounce each
foreverLily$13.484.4★
foreverLily Soap On a Rope for Face Body Hair Bath Soap about 7 Ounce
foreverLily$10.364.4★
Pre de Provence Soap on a Rope Shea Butter Enriched French Bar Soap 200g Mirabelle
Pre de Provence$13.674.6★
What buyers say about soap on a rope
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Well-made bag”
“This was just what I needed”
“Lathers nicely, exfoliates skin”
“seems to clean”
“Good for the money”
“Easy and convenient”
“Its kind of soft”
“Holds up really well”
“Gift for our son's birthday”
What buyers complain about
“Hate the smell”
“A little too small”
“Doesn't last”
“Does not lather up well at all”
“Hard to use”
“its a bit expensive”
“Not as good as it seems”
“This was not moisturizing for normal skin and was drying”
“I would much rather feel better about myself than Using the Body Wash I just Don't Feel Clean”
“Bad Skin reaction”
Top return reasons
Common questions
- Is soap on a rope profitable to sell on Amazon United States?
- The niche generates $148K/yr across 48 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (63/100).
- How competitive is the soap on a rope niche?
- 30 brands and 110 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in soap on a rope?
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.5%.
- When does demand for soap on a rope peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the soap on a rope niche?
- Listings span $4.99–$28.86; the average listing price is $14.32 (sweet spot $15–$100). The average incumbent carries 3,323 reviews — the moat a new listing must climb.