Soap on a Rope

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months

184K

Growth, 90 days vs prior 90

+14.4%

Conversion, latest week

5.6%

Market size, estimated

$148Ka year

Peak month

December4.5× the quietest month

Top search term

soap on a rope75K searches a year

Listings sell for $14.32 on average, from $4.99 to $28.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.32 that is $1K to $4K a year per listing.

Average price

$14.32under the $15 to $100 sweet spot

Price range

$4.99–$28.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.5%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #1,410 within Cleansers. It carries 3,323 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

98%

Out of stock, average day

5.4%

Average rank

#1,410in Cleansers

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

3,323per listing

Listings tracked

48

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months