Soap Free Cleanser

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+35.6%

Conversion, latest week

18.2%

Market size, estimated

$3.6Ma year

Peak month

July2.2× the quietest month

Top search term

cetaphil gentle skin cleanser1.1M searches a year

Listings sell for $13.33 on average, from $8.59 to $25.32. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 20,000 to 25,000 of them. At $13.33 that is $267K to $333K a year per listing.

Average price

$13.33under the $15 to $100 sweet spot

Price range

$8.59–$25.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

20,000–25,000

Revenue per listing a year

$267K–$333K

Returns

0.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Cleansers. It carries 9,557 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#104in Cleansers

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

9,557per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

78 months