Soap Free Cleanser

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+35.6%

Conversion, latest week

18.2%

Market size, estimated

$3.6Ma year

Peak month

July2.2× the quietest month

Top search term

cetaphil gentle skin cleanser1.1M searches a year

Listings sell for $13.33 on average, from $8.59 to $25.32. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 20,000 to 25,000 of them. At $13.33 that is $267K to $333K a year per listing.

Average price

$13.33under the $15 to $100 sweet spot

Price range

$8.59–$25.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

20,000–25,000

Revenue per listing a year

$267K–$333K

Returns

0.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Cleansers. It carries 9,557 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#104in Cleansers

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

9,557per listing

Listings tracked

8

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

78 months