soap for soap dispenser
Worth a lookShows searches that convert (23.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible23.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 814K searches
Price range
Great$3.96–$58.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.83avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,286.59avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, soap for soap dispenser is a $2.2M/yr Amazon United States market (814K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
soap for soap dispenser market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- $1.8M–$2.4M
- units × avg price
- Conversion rate
- 23.0%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
412
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Softsoap88%
- Amazon Basics10%
- Mrs. MEYER'S1%
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — -6.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top soap for soap dispenser search terms
- softsoap refill394K/yr
- soft soap refill hand soap182K/yr
- soft soap refill57K/yr
- softsoap hand soap refill55K/yr
- hand soap refill softsoap19K/yr
- clear hand soap18K/yr
- clear hand soap refill15K/yr
- hand soap refills softsoap12K/yr
- soft soap refills5K/yr
- hand soap softsoap refill5K/yr
Top soap for soap dispenser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Softsoap Aquarium Liquid Hand Soap Kitchen and Bathroom Hand Soap 50 fl oz Refill
Softsoap$5.414.8★6,815 rev
Softsoap Antibacterial Refill 50oz Crisp Clean Scent
Softsoap$4.964.6★21,276 rev
Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill
Softsoap$5.474.6★21,276 rev
Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce
Softsoap$5.254.6★21,276 rev
Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill
Softsoap$5.774.8★64 rev
Newest
by launch dateSoftsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill
Softsoap$5.7764 rev
Softsoap Moisturizing Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Warm Vanilla and Coconut Milk Scent 50 fl oz Refill
Softsoap$5.94248 rev
Softsoap Juicy Peach Liquid Hand Soap Kitchen and Bathroom Hand Soap Rich Fruity Scent 50 fl oz Refill Bottle
Softsoap$5.7821,276 rev
Softsoap Antibacterial Refill 50oz Crisp Clean Scent
Softsoap$4.9621,276 rev
Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon
Softsoap$17.822,922 rev
Trending
90-day click momentumSoftsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill
Softsoap$5.774.8★
Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)
Amazon Basics$7.574.6★
Softsoap Moisturizing Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Warm Vanilla and Coconut Milk Scent 50 fl oz Refill
Softsoap$5.944.7★
Softsoap Soothing Clean Liquid Hand Soap Refill Aloe Vera Scent 1 Gallon (201900) (792739)
Softsoap$23.404.7★
Softsoap ANTIBACTERIAL FRESH CITRUS 50OZ
Softsoap$5.954.6★
What buyers say about soap for soap dispenser
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Money well spent”
“Excellent Quality”
“Good and soft”
“Great cleanser”
“Clean and fresh”
“As described”
“The soap is easy to dispense”
“Great soap for foamers”
“It doesnt dry out my skin”
What buyers complain about
“Like water”
“Disgusting smell”
“No lather”
“Just a little thicker than water”
“Not worth it”
“Small bottle”
“Irritates skin”
“but doesn't clean very well”
“- the soap leaks out of the side”
“lts not the best for moisturizing”
Top return reasons
Common questions
- Is soap for soap dispenser profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the soap for soap dispenser niche?
- 3 brands and 412 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in soap for soap dispenser?
- Top complaints mined from reviews: Dilute/Watery, Smell, Lather. The return rate is 0.1%.
- When does demand for soap for soap dispenser peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the soap for soap dispenser niche?
- Listings span $3.96–$58.79; the average listing price is $11.83 (sweet spot $15–$100). The average incumbent carries 17,287 reviews — the moat a new listing must climb.