soap bulk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Price range
Great$6.15–$88.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.64avg listing price — sweet spot $15–$100
Market size
Okay$254K$254K/yr · 144K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,545.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, soap bulk is a $254K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Sep. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
soap bulk market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $250K–$333K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #1,078
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
190
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Dial70%
- Irish Spring28%
- Dove2%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -3.1% search growth over the last 90 days.Peak months: May, Jun, Sep · busiest ÷ quietest = 2.3×
Top soap bulk search terms
- dial white bar soap22K/yr
- irish spring moisture blast bar soap14K/yr
- dial bar soap white12K/yr
- bulk soap bars individually wrapped11K/yr
- dial white antibacterial bar soap9K/yr
- white dial soap bars7K/yr
- dial soap white6K/yr
- white dial soap7K/yr
- bulk bar soap individually wrapped9K/yr
- irish spring bar soap moisture blast8K/yr
Top soap bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
Dial$25.954.8★13,752 rev
Irish Spring Icy Blast Bar Soap for Men Mens Soap Smell Fresh and Clean 12 Hours Men Bars Washing Hands Body Mild Skin Recyclable Carton 24 Pack 3.7 Oz
Irish Spring$16.074.8★39,926 rev
Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 8 Bars
Dial$7.584.8★25,132 rev
Irish Springs Moisture Blast 3 Pack
Irish Spring$6.894.7★817 rev
Dial Antibacterial Soap Bars Spring Water 4 oz bars 3 ea
Dial$6.154.7★863 rev
Newest
by launch dateDial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
Dial$25.9513,752 rev
Irish Spring Mens Body Wash Moisture Blast Body Wash for Men Feel Fresh All Day 30 Oz Pump Bottle
Irish Spring$6.8027,251 rev
Dove Antibacterial Care Beauty Bar Soap 6 Count Moisturizing Cleanser 3.75 oz I Antibacterial beauty bar with moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Dove$11.142,290 rev
Irish Spring Icy Blast Bar Soap for Men Mens Soap Smell Fresh and Clean 12 Hours Men Bars Washing Hands Body Mild Skin Recyclable Carton 24 Pack 3.7 Oz
Irish Spring$16.0739,926 rev
Dial Antibacterial Deodorant Bar Soap 4 oz bars White Pack of 12
Dial$18.251,672 rev
Trending
90-day click momentumDial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
Dial$25.954.8★
Dial White Deodorant Soap Bars 4 Ounce 3 Count
Dial$9.364.6★
Irish Springs Moisture Blast 3 Pack
Irish Spring$6.894.7★
Dial Antibacterial Soap Bars Spring Water 4 oz bars 3 ea
Dial$6.154.7★
Irish Spring Deodorant Bar Soap Moisture Blast with HydroBeads 3.75Oz Pack of 2
Irish Spring$26.134.4★
What buyers say about soap bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Pleasing scent”
“Excellent product”
“Excellent price”
“Fresh and clean”
“As advertised”
“Keeps skin soft”
“It cleans as expected”
“I love the size of the bars the way it lathers up”
“Does not dry my skin”
“Great for your skin”
What buyers complain about
“NOT FRAGRANCE FREE”
“Causes allergic reaction”
“Defective pump”
“I don't recommend using on your face its drying”
“Keeps Going Up in Price”
“does not dry out my skin when used with a good moisturizer”
“I have never seen soap with this consistency”
“Didnt work”
“One bar does not last that long probably 2weeks if you use it on a towel”
“Arrived damaged and had leaked all over the inside of the package”
Top return reasons
Common questions
- Is soap bulk profitable to sell on Amazon United States?
- The niche generates $254K/yr across 16 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the soap bulk niche?
- 3 brands and 190 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in soap bulk?
- Top complaints mined from reviews: Smell, Allergies, Motor Power. The return rate is 0.2%.
- When does demand for soap bulk peak?
- Demand peaks in May–Jun–Sep; the busiest month runs 2.3× the quietest.
- What does it cost to enter the soap bulk niche?
- Listings span $6.15–$88.83; the average listing price is $16.64 (sweet spot $15–$100). The average incumbent carries 7,545 reviews — the moat a new listing must climb.