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Soap Bulk

Fail

The top 5 brands take 100% of clicks, so Soap Bulk is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$254K/yr144K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
68%top-5 click share · 3 brands · 190 sellers

Flapen Score

Soap Bulk against its category

The dotted line is the Beauty & Personal Care average. Past it, Soap Bulk is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soap Bulk market on Amazon at a glance

Shoppers on Amazon United States searched for Soap Bulk 144K times last year and spent an estimated $254K. All 3 brands take every click. Demand peaks in May–Jun–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
10.6%
Market size, estimated
$254Ka year
Peak month
May2.3× the quietest month
Top search term
dial white bar soap22K searches a year

02 · Price

A sale here is worth $16.64.

Listings sell for $16.64 on average, from $6.15 to $88.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $16.64 that is $8K to $12K a year per listing.

Average price
$16.64inside the $15 to $100 sweet spot
Price range
$6.15–$88.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,078 within Cleansers. It carries 7,545 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#1,078in Cleansers
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
7,545per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Soap Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

190

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 228%
  • Brand 32%

Demand

Soap Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Soap Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dial white bar soap22K/yr
  • irish spring moisture blast bar soap14K/yr
  • dial bar soap white12K/yr
  • bulk soap bars individually wrapped11K/yr
  • dial white antibacterial bar soap9K/yr
  • white dial soap bars7K/yr
  • dial soap white6K/yr
  • white dial soap7K/yr
  • bulk bar soap individually wrapped9K/yr
  • irish spring bar soap moisture blast8K/yr

Reviews and returns

What reviews say buyers love and hate about Soap Bulk

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Smell”
35%of negative reviews mention “Smell”
0.2%of orders come back
“NOT FRAGRANCE FREE”
A buyer, on “Smell”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Soap Bulk questions

Answered from the same tracked data.