Soap Bulk
FailThe top 5 brands take 100% of clicks, so Soap Bulk is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $254K/yr144K searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 68%top-5 click share · 3 brands · 190 sellers
Flapen Score
Soap Bulk against its category
The dotted line is the Beauty & Personal Care average. Past it, Soap Bulk is stronger. Inside it, weaker.
Market
The Soap Bulk market on Amazon at a glance
Shoppers on Amazon United States searched for Soap Bulk 144K times last year and spent an estimated $254K. All 3 brands take every click. Demand peaks in May–Jun–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $254Ka year
- Peak month
- May2.3× the quietest month
- Top search term
- dial white bar soap22K searches a year
02 · Price
A sale here is worth $16.64.
Listings sell for $16.64 on average, from $6.15 to $88.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $16.64 that is $8K to $12K a year per listing.
- Average price
- $16.64inside the $15 to $100 sweet spot
- Price range
- $6.15–$88.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,078 within Cleansers. It carries 7,545 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #1,078in Cleansers
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 7,545per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Soap Bulk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
- Price
- $25.95
- Rating
- 4.8/5
- Reviews
- 13,752
- Age
- 3y ago

Irish Spring Icy Blast Bar Soap for Men Mens Soap Smell Fresh and Clean 12 Hours Men Bars Washing Hands Body Mild Skin Recyclable Carton 24 Pack 3.7 Oz
- Price
- $16.07
- Rating
- 4.8/5
- Reviews
- 39,926
- Age
- 8y ago

Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 8 Bars
- Price
- $7.58
- Rating
- 4.8/5
- Reviews
- 25,132
- Age
- 17y ago

Irish Springs Moisture Blast 3 Pack
- Price
- $6.89
- Rating
- 4.7/5
- Reviews
- 817
- Age
- 16y ago

Dial Antibacterial Soap Bars Spring Water 4 oz bars 3 ea
- Price
- $6.15
- Rating
- 4.7/5
- Reviews
- 863
- Age
- 20y ago
Trending
estimated 90-day click momentum
Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
- Price
- $25.95
- Rating
- 4.8/5
- Reviews
- 13,752
- Age
- 3y ago

Dial White Deodorant Soap Bars 4 Ounce 3 Count
- Price
- $9.36
- Rating
- 4.6/5
- Reviews
- 1,255
- Age
- 18y ago

Irish Springs Moisture Blast 3 Pack
- Price
- $6.89
- Rating
- 4.7/5
- Reviews
- 817
- Age
- 16y ago

Dial Antibacterial Soap Bars Spring Water 4 oz bars 3 ea
- Price
- $6.15
- Rating
- 4.7/5
- Reviews
- 863
- Age
- 20y ago

Irish Spring Deodorant Bar Soap Moisture Blast with HydroBeads 3.75Oz Pack of 2
- Price
- $26.13
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 12y ago
Newest
by launch date
Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
- Price
- $25.95
- Rating
- 4.8/5
- Reviews
- 13,752
- Age
- 3y ago

Irish Spring Mens Body Wash Moisture Blast Body Wash for Men Feel Fresh All Day 30 Oz Pump Bottle
- Price
- $6.80
- Rating
- 4.7/5
- Reviews
- 27,251
- Age
- 4y ago

Dove Antibacterial Care Beauty Bar Soap 6 Count Moisturizing Cleanser 3.75 oz I Antibacterial beauty bar with moisturizing cream that removes 99% of bacteria while protecting skin from dryness
- Price
- $11.14
- Rating
- 4.8/5
- Reviews
- 2,290
- Age
- 5y ago

Irish Spring Icy Blast Bar Soap for Men Mens Soap Smell Fresh and Clean 12 Hours Men Bars Washing Hands Body Mild Skin Recyclable Carton 24 Pack 3.7 Oz
- Price
- $16.07
- Rating
- 4.8/5
- Reviews
- 39,926
- Age
- 8y ago

Dial Antibacterial Deodorant Bar Soap 4 oz bars White Pack of 12
- Price
- $18.25
- Rating
- 4.8/5
- Reviews
- 1,672
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
190
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- Dial70%
- Irish Spring28%
- Dove2%
Demand
Soap Bulk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Sep · busiest ÷ quietest = 2.3×
Search terms
Top Soap Bulk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dial white bar soap22K/yr
- irish spring moisture blast bar soap14K/yr
- dial bar soap white12K/yr
- bulk soap bars individually wrapped11K/yr
- dial white antibacterial bar soap9K/yr
- white dial soap bars7K/yr
- dial soap white6K/yr
- white dial soap7K/yr
- bulk bar soap individually wrapped9K/yr
- irish spring bar soap moisture blast8K/yr
Reviews and returns
What reviews say buyers love and hate about Soap Bulk
We read the reviews and the return reasons for every product selling here.
“NOT FRAGRANCE FREE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soap Bulk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









