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Soap Bag

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -1.1% this quarter, so Soap Bag is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$781K/yr1.2M searches / yr
90-day growth
-1.1%search demand this quarter
Competition
46%top-5 click share · 25 brands · 36 sellers

Flapen Score

Soap Bag against its category

The dotted line is the Beauty & Personal Care average. Past it, Soap Bag is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soap Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Soap Bag 1.2M times last year and spent an estimated $781K. The top 5 brands take 57% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $781K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
7.7%
Market size, estimated
$781Ka year
Peak month
December1.4× the quietest month
Top search term
soap bag283K searches a year

02 · Price

A sale here is worth $8.59.

Listings sell for $8.59 on average, from $4.01 to $21.29. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $8.59 that is $17K to $21K a year per listing.

Average price
$8.59under the $15 to $100 sweet spot
Price range
$4.01–$21.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$17K–$21K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #114 within Bath & Bathing Accessories. It carries 2,905 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#114in Bath & Bathing Accessories
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
2,905per listing
Listings tracked
30

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Soap Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

36

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

46%

Top 20: 87%

Open market

38%

  • Brand 119%
  • Brand 217%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Soap Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Soap Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soap bag283K/yr
  • bar soap pouch150K/yr
  • soap saver bag103K/yr
  • soap bags for soap bars95K/yr
  • soap bags62K/yr
  • bar soap bag52K/yr
  • soap bar bag57K/yr
  • soap pouch56K/yr
  • mesh soap bag36K/yr
  • soap bar loofah39K/yr

Reviews and returns

What reviews say buyers love and hate about Soap Bag

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Hard Feel”
0.9%of orders come back
“rough material”
A buyer, on “Hard Feel”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Soap Bag questions

Answered from the same tracked data.