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Soak Off Gel Polish Remover

Fail

Prices span $4.89–$12.66, mostly outside the sweet spot, so Soak Off Gel Polish Remover is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$72K/yr87K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
75%top-5 click share · 13 brands · 18 sellers

Flapen Score

Soak Off Gel Polish Remover against its category

The dotted line is the Beauty & Personal Care average. Past it, Soak Off Gel Polish Remover is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soak Off Gel Polish Remover market on Amazon at a glance

Shoppers on Amazon United States searched for Soak Off Gel Polish Remover 87K times last year and spent an estimated $72K. The top 5 brands take 78% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
9.5%
Market size, estimated
$72Ka year
Peak month
January1.3× the quietest month
Top search term
soak off gel polish remover85K searches a year

02 · Price

A sale here is worth $8.69.

Listings sell for $8.69 on average, from $4.89 to $12.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.69 that is $2K to $4K a year per listing.

Average price
$8.69under the $15 to $100 sweet spot
Price range
$4.89–$12.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Nail Polish Remover. It carries 14,477 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Nail Polish Remover
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
14,477per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Soak Off Gel Polish Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

18

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

18%

  • Brand 138%
  • Brand 218%
  • Brand 311%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 18%)

Demand

Soak Off Gel Polish Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Soak Off Gel Polish Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soak off gel polish remover85K/yr
  • gel polish soak off remover1K/yr
  • soak off gel nail polish remover861/yr

Reviews and returns

What reviews say buyers love and hate about Soak Off Gel Polish Remover

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Efficiency”
23%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“Not effective”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Soak Off Gel Polish Remover questions

Answered from the same tracked data.