Soak Off

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

+2.5%

Conversion, latest week

5.4%

Market size, estimated

$99Ka year

Peak month

August1.8× the quietest month

Top search term

nail soak off54K searches a year

Listings sell for $10.80 on average, from $4.89 to $37.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.80 that is $3K to $5K a year per listing.

Average price

$10.80under the $15 to $100 sweet spot

Price range

$4.89–$37.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #49 within Nail Polish Remover. It carries 9,009 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#49in Nail Polish Remover

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

9,009per listing

Listings tracked

19

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months