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Sns Top Coat

Fail

Shoppers spend an estimated $59K a year here, so Sns Top Coat is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$59K/yr315K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
24%top-5 click share · 22 brands · 30 sellers

Flapen Score

Sns Top Coat against its category

The dotted line is the Beauty & Personal Care average. Past it, Sns Top Coat is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sns Top Coat market on Amazon at a glance

Shoppers on Amazon United States searched for Sns Top Coat 315K times last year and spent an estimated $59K. The top 5 brands take 83% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
1.5%
Market size, estimated
$59Ka year
Peak month
July1.7× the quietest month
Top search term
sns dipping powder108K searches a year

02 · Price

A sale here is worth $12.48.

Listings sell for $12.48 on average, from $5.79 to $34.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $12.48 that is $0 to $1K a year per listing.

Average price
$12.48under the $15 to $100 sweet spot
Price range
$5.79–$34.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #325 within Dip Manicure. It carries 1,997 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
84%
Out of stock, average day
5.0%
Average rank
#325in Dip Manicure
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,997per listing
Listings tracked
112

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
50 months

Products

Top Sns Top Coat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

30

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

24%

Top 20: 46%

Open market

14%

  • Brand 143%
  • Brand 222%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (16 brands, 14%)

Demand

Sns Top Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Sns Top Coat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sns dipping powder108K/yr
  • glitter dip powder for nails22K/yr
  • dnd dip powder19K/yr
  • sns dip powder22K/yr
  • nude dip powder16K/yr
  • summer dip powder colors5K/yr
  • glitter dip powder15K/yr
  • pink dip powder for nails14K/yr
  • pink dip powder12K/yr
  • glitter nail dip powder9K/yr

Reviews and returns

What reviews say buyers love and hate about Sns Top Coat

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Color”
13%of negative reviews mention “Color”
1.5%of orders come back
“Colors dont match”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sns Top Coat questions

Answered from the same tracked data.