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Snowflake Nail Charms

Fail

Demand is soft, at -69.4% this quarter, so Snowflake Nail Charms is a Fail.

Flapen Score
25
25 / 100
Ranks 10,871 of 10,978 Beauty & Personal Care niches · −23 vs the category median of 48
Market size
$8K/yr25K searches / yr
90-day growth
-69.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Snowflake Nail Charms against its category

The dotted line is the Beauty & Personal Care average. Past it, Snowflake Nail Charms is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snowflake Nail Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Snowflake Nail Charms 25K times last year and spent an estimated $8K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -69.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-69.4%
Conversion, latest week
5.3%
Market size, estimated
$8Ka year
Peak month
December252.8× the quietest month
Top search term
snowflake nail charms17K searches a year

02 · Price

A sale here is worth $5.88.

Listings sell for $5.88 on average, from $5.62 to $6.06. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $5.88 that is $0 to $588 a year per listing.

Average price
$5.88under the $15 to $100 sweet spot
Price range
$5.62–$6.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$588
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #696 within Nail Art Accessories. It carries 36 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#696in Nail Art Accessories
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
36per listing
Listings tracked
3

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
15 months

Products

Top Snowflake Nail Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 228%
  • Brand 328%

Demand

Snowflake Nail Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 252.8×

Search terms

Top Snowflake Nail Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snowflake nail charms17K/yr
  • snow flake nail charms3K/yr
  • snowflake charms for nails5K/yr

Reviews and returns

What reviews say buyers love and hate about Snowflake Nail Charms

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Adhesion/Stickiness”
100%of negative reviews mention “Size-Overall”
2.6%of orders come back
“They are super tiny”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Snowflake Nail Charms questions

Answered from the same tracked data.