Snow Mushroom

Shoppers searched for this 732K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

732K

Growth, 90 days vs prior 90

-27.7%

Conversion, latest week

12.2%

Market size, estimated

$1.0Ma year

Peak month

June4.0× the quietest month

Top search term

thayers milky toner619K searches a year

Listings sell for $11.35 on average, from $4.46 to $14.21. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 12,500 to 15,000 of them. At $11.35 that is $142K to $170K a year per listing.

Average price

$11.35under the $15 to $100 sweet spot

Price range

$4.46–$14.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

12,500–15,000

Revenue per listing a year

$142K–$170K

Returns

0.6%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Toners & Astringents. It carries 3,447 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#85in Toners & Astringents

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

3,447per listing

Listings tracked

4

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months