Snood
FailShoppers spend an estimated $31K a year here, so Snood is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $31K/yr176K searches / yr
- 90-day growth
- -28.8%search demand this quarter
- Competition
- 45%top-5 click share · 19 brands · 29 sellers
Flapen Score
Snood against its category
The dotted line is the Beauty & Personal Care average. Past it, Snood is stronger. Inside it, weaker.
Market
The Snood market on Amazon at a glance
Shoppers on Amazon United States searched for Snood 176K times last year and spent an estimated $31K. The top 5 brands take 62% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -28.8%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $31Ka year
- Top search term
- snood84K searches a year
02 · Price
A sale here is worth $12.82.
Listings sell for $12.82 on average, from $5.83 to $28.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $12.82 that is $0 to $1K a year per listing.
- Average price
- $12.82under the $15 to $100 sweet spot
- Price range
- $5.83–$28.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #464 within Bath & Bathing Accessories. It carries 3,429 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 0.9%
- Average rank
- #464in Bath & Bathing Accessories
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 3,429per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Snood products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Geyoga 6 Pieces Hair Net Snoods for Women Sleeping Mesh Soft Rayon Knit Crochet Hairnet Long Short Curls Hair Cover Accessory (Black Blue Pink Purple Gray Khaki)
- Price
- $14.14
- Rating
- 4.1/5
- Reviews
- 1,016
- Age
- 5y ago

CAPLORD Chemo Headwrap for Women Turban Headwear for Cancer Patients Skull Cap Hair Loss Cover Lightweight Head Covering Hat
- Price
- $14.76
- Rating
- 4.4/5
- Reviews
- 1,320
- Age
- 1y ago

Qianmome Women Soft Rayon Snood Hat Hair Net Crocheted Hair Net Cap Mix Colors
- Price
- $8.22
- Rating
- 4.0/5
- Reviews
- 597
- Age
- 7y ago

ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
- Price
- $7.01
- Rating
- 4.6/5
- Reviews
- 2,573
- Age
- 3y ago

WLLHYF 2 PCS Hair Nets Cap Sleeping Hairnet Snoods Wrap Bonnets Long Straight Curl Wig Head Protector Black Mesh Wrapping Crochet Wave Cook Hats Bun Lift Strap Weaving Sew For Women Ballet
- Price
- $5.83
- Rating
- 4.1/5
- Reviews
- 2,291
- Age
- 3y ago
Trending
estimated 90-day click momentum
YANIBEST Adjustable Satin Bonnet for Sleeping Women Double Layer Hair Wrap Reduce Friction Prevent Frizz Natural Curly Hair Blush Pink
- Price
- $12.02
- Rating
- 4.4/5
- Reviews
- 28,108
- Age
- 3y ago

ZIMASILK 22 Momme 100% Mulberry Silk Bonnet for Sleeping & Women Hair Care Highest Grade 6A Silk Hair wrap for Sleeping with Premium Elastic Stay On Head (1Pc Pink)
- Price
- $28.36
- Rating
- 4.1/5
- Reviews
- 6,551
- Age
- 6y ago

ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
- Price
- $7.01
- Rating
- 4.6/5
- Reviews
- 2,573
- Age
- 3y ago

CAPLORD Chemo Headwrap for Women Turban Headwear for Cancer Patients Skull Cap Hair Loss Cover Lightweight Head Covering Hat
- Price
- $14.69
- Rating
- 4.4/5
- Reviews
- 1,320
- Age
- 2y ago

Hair Snood Knit Slouchy Beret Beanie Lightweight Jewish Head Coverings for Women Cancer Headwear for Women Chemo Sleep Hat (US Numeric 1 Dazzling Blue Wide Ribbed)
- Price
- $17.56
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date
Hair Snood Knit Slouchy Beret Beanie Lightweight Jewish Head Coverings for Women Cancer Headwear for Women Chemo Sleep Hat (US Numeric 1 Dazzling Blue Wide Ribbed)
- Price
- $17.56
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago

CAPLORD Chemo Headwrap for Women Turban Headwear for Cancer Patients Skull Cap Hair Loss Cover Lightweight Head Covering Hat
- Price
- $14.76
- Rating
- 4.4/5
- Reviews
- 1,320
- Age
- 1y ago

Penta Angel Hair Bun Covers 3Pcs Elastic Crochet Knit Invisible Hair Nets Snood Hair Accessory for Women Dance Ballet Skating (Coffee 8cm)
- Price
- $5.87
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 1y ago

3 Pcs Flower Hair Bun Holder Covers Hair Net Snood Pocket Hair Clip with Barrette Ribbon Mesh Hairnet Hair Accessories for Women
- Price
- $7.92
- Rating
- 4.1/5
- Reviews
- 136
- Age
- 2y ago

CAPLORD Chemo Headwrap for Women Turban Headwear for Cancer Patients Skull Cap Hair Loss Cover Lightweight Head Covering Hat
- Price
- $14.69
- Rating
- 4.4/5
- Reviews
- 1,320
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
29
Est. top-5 brand share
62%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 89%
Open market
34%
- Geyoga29%
- CAPLORD14%
- Qianmome8%
- LUOLIIL VOE5%
- ROXUN5%
- WLLHYF5%
Demand
Snood search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0× · 8 of 12 months tracked
Search terms
Top Snood search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- snood84K/yr
- snoods for women hair27K/yr
- snoods for women26K/yr
- hair snood12K/yr
- hair snoods for women11K/yr
- snoods10K/yr
- snood scarf6K/yr
Reviews and returns
What reviews say buyers love and hate about Snood
We read the reviews and the return reasons for every product selling here.
“Way too large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snood questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









