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Snap Clips

Maybe

The top 5 products take only 20% of clicks. But demand is soft, at -9.7% this quarter, so Snap Clips is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$229K/yr659K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
20%top-5 click share · 65 brands · 138 sellers

Flapen Score

Snap Clips against its category

The dotted line is the Beauty & Personal Care average. Past it, Snap Clips is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snap Clips market on Amazon at a glance

Shoppers on Amazon United States searched for Snap Clips 659K times last year and spent an estimated $229K. The top 5 brands take 41% of clicks. Demand peaks in Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 659K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
659K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
4.1%
Market size, estimated
$229Ka year
Peak month
August2.7× the quietest month
Top search term
french barrette74K searches a year

02 · Price

A sale here is worth $8.55.

Listings sell for $8.55 on average, from $3.55 to $24.00. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $8.55 that is $2K to $4K a year per listing.

Average price
$8.55under the $15 to $100 sweet spot
Price range
$3.55–$24.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #523 within Clips & Barrettes. It carries 2,166 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
99%
Out of stock, average day
1.4%
Average rank
#523in Clips & Barrettes
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,166per listing
Listings tracked
102

04 · Newcomers

6 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Snap Clips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

65 rising

Sellers

138

Top-5 brand share

41%

Top 20: 73%

Top-5 click share

20%

Top 20: 51%

Open market

55%

  • Brand 121%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Snap Clips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.7×

Search terms

Top Snap Clips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • french barrette74K/yr
  • snap hair clips all hair types53K/yr
  • small barrettes for fine hair40K/yr
  • french barrette hair clips88K/yr
  • large barrettes34K/yr
  • goody barrettes32K/yr
  • large hair barrettes23K/yr
  • large barrettes for thick hair31K/yr
  • mini barrettes22K/yr
  • metal barrettes25K/yr

Reviews and returns

What reviews say buyers love and hate about Snap Clips

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.6%of orders come back
“to short”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Snap Clips questions

Answered from the same tracked data.