Skip to content

Snap Clips

Maybe

The top 5 products take only 20% of clicks. But demand is soft, at -9.7% this quarter, so Snap Clips is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$229K/yr659K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
20%top-5 click share · 65 brands · 138 sellers

Flapen Score

Snap Clips against its category

The dotted line is the Beauty & Personal Care average. Past it, Snap Clips is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snap Clips market on Amazon at a glance

Shoppers on Amazon United States searched for Snap Clips 659K times last year and spent an estimated $229K. The top 5 brands take 41% of clicks. Demand peaks in Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 659K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
659K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
4.1%
Market size, estimated
$229Ka year
Peak month
August2.7× the quietest month
Top search term
french barrette74K searches a year

02 · Price

A sale here is worth $8.55.

Listings sell for $8.55 on average, from $3.55 to $24.00. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $8.55 that is $2K to $4K a year per listing.

Average price
$8.55under the $15 to $100 sweet spot
Price range
$3.55–$24.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #523 within Clips & Barrettes. It carries 2,166 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
99%
Out of stock, average day
1.4%
Average rank
#523in Clips & Barrettes
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,166per listing
Listings tracked
102

04 · Newcomers

Amazon counts 6 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Snap Clips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

$0$5K$9K$14K$18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

65 rising

Sellers

138

Top-5 brand share

41%

Top 20: 73%

Top-5 click share

20%

Top 20: 51%

Open market

55%

  • GOODY21%
  • Cptots6%
  • Scunci5%
  • PIDOUDOU5%
  • BOUNIQ4%
  • FLAREANN4%

Demand

Snap Clips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.7×

Search terms

Top Snap Clips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • french barrette74K/yr
  • snap hair clips all hair types53K/yr
  • small barrettes for fine hair40K/yr
  • french barrette hair clips88K/yr
  • large barrettes34K/yr
  • goody barrettes32K/yr
  • large hair barrettes23K/yr
  • large barrettes for thick hair31K/yr
  • mini barrettes22K/yr
  • metal barrettes25K/yr

Reviews and returns

What reviews say buyers love and hate about Snap Clips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.05

to short

TOO SHORT

Loose fitting

Suitability Short Hair11%−0.09

Not meant for fine or short hair

I have short hair

They are not for short hair

Quality-Overall8%+0.25

the quality is really low

Cheap quality

Bad quality

Suitability Long Hair7%−0.03

Not for straight long hair

NOT FOR LONG HAIR

Not for long hair

Grip6%−0.06

NO grip

Loose grip

Doesn't stay in place

Love

Quality-Overall14%+0.25

well-made for the price

Excellent Product

are well made

Suitability Straight Hair12%+0.96

Perfect for my hair

One super curly, one straight

Great for Straight Hair

Color12%+0.80

colors are perfect

Cute colors

Beautiful colors

Hair Styling9%+0.95

They hold hair good

Holds my hair nicely

Holds hair nicely

Value For Money6%+0.29

Excellent value

Money well spent

Great deal

Return

1.6% Return rate 50% Fixable by listing

Size-Overall35%▇▇█▇▇█

to short

TOO SHORT

Loose fitting

Suitability Long Hair16%▇█▇▇█▇

Not for straight long hair

NOT FOR LONG HAIR

Not for long hair

Suitability Short Hair12%██▇█▇▇

Not meant for fine or short hair

I have short hair

They are not for short hair

Advertised Vs Actual Product5%█▇▇▇█▇
Functionality-Overall4%▆▇▇▆▆█

FAQ

Common Snap Clips questions

Answered from the same tracked data.