Smudge Brush
FailPrices span $2.82–$16.84, mostly outside the sweet spot, so Smudge Brush is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $65K/yr99K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 65%top-5 click share · 16 brands · 27 sellers
Flapen Score
Smudge Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Smudge Brush is stronger. Inside it, weaker.
Market
The Smudge Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Smudge Brush 99K times last year and spent an estimated $65K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $65Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- smudge brush21K searches a year
02 · Price
A sale here is worth $7.22.
Listings sell for $7.22 on average, from $2.82 to $16.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $7.22 that is $2K to $4K a year per listing.
- Average price
- $7.22under the $15 to $100 sweet spot
- Price range
- $2.82–$16.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Makeup Brushes & Tools. It carries 2,151 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Makeup Brushes & Tools
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 2,151per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Smudge Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
e.l.f. Smudge Brush Short Curved Brush For Expertly Smoothing Color For A Smoky Look Perfect For Contouring & Defining Eyes Vegan & Cruelty-Free
- Price
- $2.82
- Rating
- 4.7/5
- Reviews
- 856
- Age
- 14y ago

e.l.f. Smudge N Smoke Eyeliner Brush Multi-Use Eyeshadow & Eyeliner Brush For Creating A Perfect Smoky Eye Vegan & Cruelty-Free
- Price
- $4.53
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 1y ago

e.l.f. Small Smudge Brush for Precision Eyeshadow and Eyeliner Synthetic
- Price
- $5.06
- Rating
- 4.6/5
- Reviews
- 615
- Age
- 12y ago

Real Techniques Liner & Smudge Brush Dual-Ended Makeup Brush for Eyeliner Eyeshadow & Smoky Eye Blending Precision Detail with Soft Bristles Cruelty-Free 1 Count
- Price
- $6.73
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 6mo ago

UorPoto Eyeliner Smudge Brush Pointed Pencil Stick Set 5Pcs Professional Sponge Blending Makeup Tool for Eyeshadow Eyebrow Reusable Tip Applicator
- Price
- $5.87
- Rating
- 4.2/5
- Reviews
- 565
- Age
- 4y ago
Trending
estimated 90-day click momentum
Pencil Brush for Eye Makeup Precise Eyeshadow Smudge Brush with Wood Handle Small Eyeshadow Brush for Eyeliner Inner Corner Highlighting & Detailed Blending Ideal for everyday eye makeup brush
- Price
- $4.95
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 5mo ago

Albeaut Small Eyeshadow Brush Soft Firm Pencil Brush with Precise Point Eyeliner Smudge Tool Delicate Areas Eye Shadow Applicator for Inner Eye & Different Eye Shape (197 Micro Pencil)
- Price
- $9.00
- Rating
- 4.6/5
- Reviews
- 5,534
- Age
- 8mo ago

Real Techniques Liner & Smudge Brush Dual-Ended Makeup Brush for Eyeliner Eyeshadow & Smoky Eye Blending Precision Detail with Soft Bristles Cruelty-Free 1 Count
- Price
- $6.73
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 6mo ago

5 Pcs Eyeliner Smudge Brush Pointed Pencil Stick Set Soft Eyeshadow Applicators Blending Brush Eyeliner Smudge Brush Sponge Professional Sponge Makeup Tool for Women
- Price
- $4.55
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 6mo ago

Sigma E21 - Smudge Brush
- Price
- $16.84
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 13y ago
Newest
by launch date
Pencil Brush for Eye Makeup Precise Eyeshadow Smudge Brush with Wood Handle Small Eyeshadow Brush for Eyeliner Inner Corner Highlighting & Detailed Blending Ideal for everyday eye makeup brush
- Price
- $4.95
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 5mo ago

Real Techniques Liner & Smudge Brush Dual-Ended Makeup Brush for Eyeliner Eyeshadow & Smoky Eye Blending Precision Detail with Soft Bristles Cruelty-Free 1 Count
- Price
- $6.73
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 6mo ago

5 Pcs Eyeliner Smudge Brush Pointed Pencil Stick Set Soft Eyeshadow Applicators Blending Brush Eyeliner Smudge Brush Sponge Professional Sponge Makeup Tool for Women
- Price
- $4.55
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 6mo ago

Albeaut Small Eyeshadow Brush Soft Firm Pencil Brush with Precise Point Eyeliner Smudge Tool Delicate Areas Eye Shadow Applicator for Inner Eye & Different Eye Shape (197 Micro Pencil)
- Price
- $9.00
- Rating
- 4.6/5
- Reviews
- 5,534
- Age
- 8mo ago

e.l.f. Smudge N Smoke Eyeliner Brush Multi-Use Eyeshadow & Eyeliner Brush For Creating A Perfect Smoky Eye Vegan & Cruelty-Free
- Price
- $4.53
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
27
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
16%
- e.l.f.45%
- Real Techniques11%
- UorPoto9%
- EIGSHOW7%
- ACMEBEAUTY6%
- ALBEAUT5%
- Open — no brand owns it (10 brands, 16%)
Demand
Smudge Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Smudge Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smudge brush21K/yr
- eyeliner smudge brush18K/yr
- eyeliner smudger9K/yr
- pencil brush8K/yr
- pencil brush for eye makeup15K/yr
- smudge brush for eyeliner8K/yr
- eyeshadow smudge brush6K/yr
- elf smudge brush4K/yr
- eye smudge brush3K/yr
- eyeliner smudger tool4K/yr
Reviews and returns
What reviews say buyers love and hate about Smudge Brush
We read the reviews and the return reasons for every product selling here.
“the other 2 are a little shorter which I found odd”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smudge Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









