Smudge Brush
FailPrices span $2.82–$16.84, mostly outside the sweet spot, so Smudge Brush is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $65K/yr99K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 65%top-5 click share · 16 brands · 27 sellers
Flapen Score
Smudge Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Smudge Brush is stronger. Inside it, weaker.
Market
The Smudge Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Smudge Brush 99K times last year and spent an estimated $65K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $65Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- smudge brush21K searches a year
02 · Price
A sale here is worth $7.22.
Listings sell for $7.22 on average, from $2.82 to $16.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $7.22 that is $2K to $4K a year per listing.
- Average price
- $7.22under the $15 to $100 sweet spot
- Price range
- $2.82–$16.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Makeup Brushes & Tools. It carries 2,151 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Makeup Brushes & Tools
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 2,151per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Smudge Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
27
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
16%
- Brand 145%
- Brand 211%
- Brand 39%
- Brand 47%
- Brand 56%
- Brand 65%
- Open — no brand owns it (10 brands, 16%)
Demand
Smudge Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Smudge Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smudge brush21K/yr
- eyeliner smudge brush18K/yr
- eyeliner smudger9K/yr
- pencil brush8K/yr
- pencil brush for eye makeup15K/yr
- smudge brush for eyeliner8K/yr
- eyeshadow smudge brush6K/yr
- elf smudge brush4K/yr
- eye smudge brush3K/yr
- eyeliner smudger tool4K/yr
Reviews and returns
What reviews say buyers love and hate about Smudge Brush
We read the reviews and the return reasons for every product selling here.
“the other 2 are a little shorter which I found odd”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smudge Brush questions
Answered from the same tracked data.









