Smoothing Serum

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

5.5%

Market size, estimated

$2.2Ma year

Peak month

June2.6× the quietest month

Top search term

maree629K searches a year

Listings sell for $19.86 on average, from $8.59 to $39.45. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $19.86 that is $79K to $99K a year per listing.

Average price

$19.86inside the $15 to $100 sweet spot

Price range

$8.59–$39.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

$79K–$99K

Returns

0.9%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Hair Sprays. It carries 11,959 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#110in Hair Sprays

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

11,959per listing

Listings tracked

30

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

55 months