smoothing brush
Skip itA small market ($83K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.00–$19.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,220.58avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Avg price
Bad$7.89avg listing price — sweet spot $15–$100
Market size
Bad$83K$83K/yr · 137K searches
According to Flapen's Amazon United States niche tracking, smoothing brush is a $83K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
smoothing brush market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $79K–$99K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #256
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.1%
- Avg brand age
- 51 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
73
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
25%
- GOODY23%
- SWEET VIEW20%
- Samnyte12%
- Geiserailie7%
- GranNaturals7%
- Conair6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.9×
Top smoothing brush search terms
- hard brush for black women29K/yr
- slick back comb17K/yr
- hair gel brush9K/yr
- goody boar bristle hair brush9K/yr
- gel brush for hair8K/yr
- goody slick back brush7K/yr
- conair slick back brush5K/yr
- flyaway brush6K/yr
- black girl hair brush6K/yr
- sleek bun brush4K/yr
Top smoothing brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SWEET VIEW Boar Bristle Slick Back Hair Brush for Smooth Flyaways Frizz Sleek Ponytail Buns and Edge Baby Hair Teasing | Gel Comb Styling Accessories for Girls Kids and Women
SWEET VIEW$7.834.6★10,597 rev
Goody x Total Texture Smoothing Brush - Vegan Boar Bristles Help Condition and Smooths Hair Cuticles for Enhanced Shine Shine - For Natural and Textured Hair - Non-Slip Grip
GOODY$5.694.6★2,503 rev
Goody Detangle It Boar Bristle Hair Brush Use as a Detangling or Styling Brush Conditions & Boosts Shine Helps Tackle Knots & Reduce Frizz For Wet or Dry Hair Brown/Grey
GOODY$5.764.5★1,454 rev
Geiserailie 3 Pcs Slick Back Hair Brush Set Bristle Brush Edge Control Teasing Comb for Women Black Hair(Black)
Geiserailie$4.244.6★10,023 rev
SWEET VIEW 3 Pcs Slick Back Hair Brush Rat Tail Comb Edge | Bristle Brush Hair Accessories for Girls Kids Toddlers Sleek Ponytail/Bun Edge Control and Smoothing Baby Hair & Flyaways
SWEET VIEW$4.004.6★10,597 rev
Newest
by launch date
FRAMAR Slick Back Hair Brush Boar Bristles Slick Back Brush Smoothing Hair Brush For Women Boar Bristle Hair Brush For Fine Hair Slickback Brush For Volume and Shine - Brown Velvet
FRAMAR$14.75742 rev
Conair Slick Back Tail Comb Set 3-Pack with Fine Tooth Tail Comb Edge Brush and Smoothing Brush for Teasing Parting and Smoothing Sleek Hair Styles Control Hair Flyaways
Conair$5.75230 rev
SWEET VIEW Boar Bristle Slick Back Hair Brush for Smooth Flyaways Frizz Sleek Ponytail Buns and Edge Baby Hair Teasing | Gel Comb Styling Accessories for Girls Kids and Women
SWEET VIEW$7.8310,597 rev
STYLEMATE Soft Boar Bristle Hair Brush for Women Men Natural Slick Back Hair Brush for Thin & Fine Hair Medium Hardness Smoothing Hairbrush for Polishing Deepening & Styling
STYLEMATE$9.54544 rev
EcoTools Slick Back Hairbrush Small Brush For The Perfect Ponytail Or Bun Tease Smooth & Style Hair Tame Frizz & Flyaways Renewable Bamboo Handle & Vegan Boar Bristles Cruelty-Free 1 Count
EcoTools$7.71461 rev
Trending
90-day click momentum
Conair Boar Bristle Hair Brush for Women Natural Wood Handle Styling Brush for Sleek Slick Back Hair Reduces Frizz Adds Shine Smooths & Detangles All Hair Types
Conair$10.804.5★
Peach Wood Boar Bristle Slick Back Hair Brush & Rat Tail Comb Set - Controls Frizz Smooths Flyaways Restores Shine - Creates Sleek Ponytails Buns & Edge Control Teasing for Women & Kids
Samnyte$6.444.4★
SWEET VIEW Boar Bristle Slick Back Hair Brush for Smooth Flyaways Frizz Sleek Ponytail Buns and Edge Baby Hair Teasing | Gel Comb Styling Accessories for Girls Kids and Women
SWEET VIEW$7.834.6★
Goody Detangle It Boar Bristle Hair Brush Use as a Detangling or Styling Brush Conditions & Boosts Shine Helps Tackle Knots & Reduce Frizz For Wet or Dry Hair Brown/Grey
GOODY$5.764.5★
Conair Slick Back Tail Comb Set 3-Pack with Fine Tooth Tail Comb Edge Brush and Smoothing Brush for Teasing Parting and Smoothing Sleek Hair Styles Control Hair Flyaways
Conair$5.754.6★
What buyers say about smoothing brush
What buyers praise and complain about, mined from review topics.What buyers love
“Good product for the price”
“soft brush”
“Great deal”
“Super soft”
“easy to hold”
“Shine when styling”
“As advertised”
“Perfect for my hair”
“Effective”
“sweet smell”
What buyers complain about
“Falling Apart”
“Bad quality”
“Pulled my hair out”
“not right for me too soft”
“Only works on very short hair”
“it never worked”
“Not the best brush”
“Just not a fit for me”
“Not fragrance free”
“Low quality hair glue”
Top return reasons
Common questions
- Is smoothing brush profitable to sell on Amazon United States?
- The niche generates $83K/yr across 40 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the smoothing brush niche?
- 20 brands and 73 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in smoothing brush?
- Top complaints mined from reviews: Durability, Quality-Overall, Hair Related. The return rate is 0.9%.
- When does demand for smoothing brush peak?
- Demand peaks in Sep; the busiest month runs 1.9× the quietest.
- What does it cost to enter the smoothing brush niche?
- Listings span $4.00–$19.21; the average listing price is $7.89 (sweet spot $15–$100). The average incumbent carries 4,221 reviews — the moat a new listing must climb.