Smooth N Shine
FailThe top 5 brands take 100% of clicks, so Smooth N Shine is a Fail.
- Flapen Score
- 32 / 100Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 4832
- Market size
- $63K/yr100K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 87 sellers
Flapen Score
Smooth N Shine against its category
The dotted line is the Beauty & Personal Care average. Past it, Smooth N Shine is stronger. Inside it, weaker.
Market
The Smooth N Shine market on Amazon at a glance
Shoppers on Amazon United States searched for Smooth N Shine 100K times last year and spent an estimated $63K. All 4 brands take every click. Demand peaks in Jan–Sep. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $63Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- hair polish25K searches a year
02 · Price
A sale here is worth $11.26.
Listings sell for $11.26 on average, from $6.81 to $18.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $11.26 that is $6K to $8K a year per listing.
- Average price
- $11.26under the $15 to $100 sweet spot
- Price range
- $6.81–$18.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$8K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #440 within Serums. It carries 6,576 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #440in Serums
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 6,576per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Smooth N Shine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fantasia Ic Hair Polisher 2 Fl Oz (IC1997)
- Price
- $7.32
- Rating
- 4.3/5
- Reviews
- 2,953
- Age
- 14y ago

Fantasia Hair Polisher Mist Bonus 6 oz.
- Price
- $13.69
- Rating
- 4.6/5
- Reviews
- 656
- Age
- 22y ago

Fantasia IC Heat Protector Straightening Serum 2 Ounce
- Price
- $7.72
- Rating
- 4.3/5
- Reviews
- 1,789
- Age
- 14y ago

Garnier Fructis Sleek & Shine Anti-Frizz Hair Serum for Frizzy Dry Hair Leave-In Argan Oil Infused Formula with Up to 72HRs of Frizz Control Smooths Flyaways & Boosts Hair Shine 5.1 Fl Oz
- Price
- $6.81
- Rating
- 4.6/5
- Reviews
- 44,462
- Age
- 14y ago

Fantasia IC Daily Hair Treatment & Polisher with Aloe 6 oz with Comb
- Price
- $18.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Trending
estimated 90-day click momentum
Fantasia IC Daily Hair Treatment & Polisher with Aloe 6 oz with Comb
- Price
- $18.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Fantasia Ic Hair Polisher 2 Fl Oz (IC1997)
- Price
- $7.32
- Rating
- 4.3/5
- Reviews
- 2,953
- Age
- 14y ago

Fantasia IC Heat Protector Straightening Serum 2 Ounce
- Price
- $7.72
- Rating
- 4.3/5
- Reviews
- 1,789
- Age
- 14y ago

ORS Olive Oil Heat Protection Hair Serum with Coconut Oil for Restorative Shine 6 Ounces
- Price
- $8.07
- Rating
- 4.7/5
- Reviews
- 2,525
- Age
- 16y ago

Fantasia Hair Polisher Mist Bonus 6 oz.
- Price
- $13.69
- Rating
- 4.6/5
- Reviews
- 656
- Age
- 22y ago
Newest
by launch date
Fantasia IC Daily Hair Treatment & Polisher with Aloe 6 oz with Comb
- Price
- $18.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Fantasia Hair Polisher Daily Hair Treatment Regular 2 oz (Pack of 2)
- Price
- $13.92
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 10y ago

Fantasia IC Heat Protector Straightening Serum 2 Ounce
- Price
- $7.72
- Rating
- 4.3/5
- Reviews
- 1,789
- Age
- 14y ago

Garnier Fructis Sleek & Shine Anti-Frizz Hair Serum for Frizzy Dry Hair Leave-In Argan Oil Infused Formula with Up to 72HRs of Frizz Control Smooths Flyaways & Boosts Hair Shine 5.1 Fl Oz
- Price
- $6.81
- Rating
- 4.6/5
- Reviews
- 44,462
- Age
- 14y ago

Fantasia Ic Hair Polisher 2 Fl Oz (IC1997)
- Price
- $7.32
- Rating
- 4.3/5
- Reviews
- 2,953
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
87
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- Fantasia86%
- Garnier6%
- Generic4%
- ORS4%
Demand
Smooth N Shine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep · busiest ÷ quietest = 2.1×
Search terms
Top Smooth N Shine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair polish25K/yr
- hair polisher17K/yr
- ic hair polisher15K/yr
- fantasia hair polisher11K/yr
- aceite para planchar el cabello10K/yr
- gotas para el cabello anti frizz11K/yr
- gotica de brillo para el cabello5K/yr
- fantasia ic hair polisher4K/yr
- hair polisher aloe vera1K/yr
Reviews and returns
What reviews say buyers love and hate about Smooth N Shine
We read the reviews and the return reasons for every product selling here.
“Tiny bottle”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smooth N Shine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









