Smooche Korean Foundation
MaybeThe products selling today average only 3.5★. But the top 5 products take 100% of clicks, so Smooche Korean Foundation is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $206K/yr138K searches / yr
- 90-day growth
- +162.1%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 3 sellers
Flapen Score
Smooche Korean Foundation against its category
The dotted line is the Beauty & Personal Care average. Past it, Smooche Korean Foundation is stronger. Inside it, weaker.
Market
The Smooche Korean Foundation market on Amazon at a glance
Shoppers on Amazon United States searched for Smooche Korean Foundation 138K times last year and spent an estimated $206K. All 3 brands take every click. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +162.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $206K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- +162.1%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $206Ka year
- Top search term
- smooche korean foundation118K searches a year
02 · Price
A sale here is worth $30.66.
Listings sell for $30.66 on average, from $21.54 to $43.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At $30.66 that is $23K to $31K a year per listing.
- Average price
- $30.66inside the $15 to $100 sweet spot
- Price range
- $21.54–$43.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $23K–$31K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #545 within Face. It carries 242 reviews at 3.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 33%
- Out of stock, average day
- 0.0%
- Average rank
- #545in Face
- Average rating
- 3.50 starsAmazon United States average 4.42 stars
- Average reviews
- 242per listing
- Listings tracked
- 3
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Smooche Korean Foundation products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women Self Adjusting Natural Finish Blurs Imperfections & Fine Lines SPF 15 All Skin Types 1.01 Fl Oz
- Price
- $43.13
- Rating
- 3.6/5
- Reviews
- 605
- Age
- 5mo ago

Color Changing Foundation Skin Tone Adapting Liquid Foundation for Natural Finish Lightweight Buildable Coverage SPF 15 Makeup for All Skin Types 1 Fl Oz (A)
- Price
- $27.29
- Rating
- 3.4/5
- Reviews
- 23
- Age
- 3mo ago

Korean Color Changing Foundation Foundation For Mature Skin Automatically Adjusts Makeup Application Concealing Fine Lines And Wrinkles Moisturizing And Hydrating. (1PC)
- Price
- $21.54
- Rating
- 3.5/5
- Reviews
- 98
- Age
- 2mo ago
Trending
estimated 90-day click momentum
Korean Color Changing Foundation Foundation For Mature Skin Automatically Adjusts Makeup Application Concealing Fine Lines And Wrinkles Moisturizing And Hydrating. (1PC)
- Price
- $21.54
- Rating
- 3.5/5
- Reviews
- 98
- Age
- 2mo ago

Color Changing Foundation Skin Tone Adapting Liquid Foundation for Natural Finish Lightweight Buildable Coverage SPF 15 Makeup for All Skin Types 1 Fl Oz (A)
- Price
- $27.29
- Rating
- 3.4/5
- Reviews
- 23
- Age
- 3mo ago

Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women Self Adjusting Natural Finish Blurs Imperfections & Fine Lines SPF 15 All Skin Types 1.01 Fl Oz
- Price
- $43.13
- Rating
- 3.6/5
- Reviews
- 605
- Age
- 5mo ago
Newest
by launch date
Korean Color Changing Foundation Foundation For Mature Skin Automatically Adjusts Makeup Application Concealing Fine Lines And Wrinkles Moisturizing And Hydrating. (1PC)
- Price
- $21.54
- Rating
- 3.5/5
- Reviews
- 98
- Age
- 2mo ago

Color Changing Foundation Skin Tone Adapting Liquid Foundation for Natural Finish Lightweight Buildable Coverage SPF 15 Makeup for All Skin Types 1 Fl Oz (A)
- Price
- $27.29
- Rating
- 3.4/5
- Reviews
- 23
- Age
- 3mo ago

Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women Self Adjusting Natural Finish Blurs Imperfections & Fine Lines SPF 15 All Skin Types 1.01 Fl Oz
- Price
- $43.13
- Rating
- 3.6/5
- Reviews
- 605
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Smooche82%
- Yszbiay10%
- Luhaka8%
Demand
Smooche Korean Foundation search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Smooche Korean Foundation
We read the reviews and the return reasons for every product selling here.
“Does NOT match color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smooche Korean Foundation questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









