Smooche Foundation

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +141.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+141.8%

Conversion, latest week

4.7%

Market size, estimated

$2.0Ma year

Top search term

smooche color changing foundation471K searches a year

Listings sell for $30.66 on average, from $21.54 to $43.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At $30.66 that is $184K to $245K a year per listing.

Average price

$30.66inside the $15 to $100 sweet spot

Price range

$21.54–$43.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

6,000–8,000

Revenue per listing a year

$184K–$245K

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #545 within Face. It carries 242 reviews at 3.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

33%

Out of stock, average day

0.0%

Average rank

#545in Face

Average rating

3.50 starsAmazon United States average 4.42 stars

Average reviews

242per listing

Listings tracked

3

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months