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Smooche Color Changing Foundation

Pass

Smooche Color Changing Foundation scores 65 out of 100, a Pass. Shoppers spend $748K a year here, search demand grew +489.8% this quarter, and returns run at 0.0% of orders.

Flapen Score
65
65 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 48
Market size
$748K/yr490K searches / yr
90-day growth
+489.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 3 sellers

Flapen Score

Smooche Color Changing Foundation against its category

The dotted line is the Beauty & Personal Care average. Past it, Smooche Color Changing Foundation is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smooche Color Changing Foundation market on Amazon at a glance

Shoppers on Amazon United States searched for Smooche Color Changing Foundation 490K times last year and spent an estimated $748K. All 3 brands take every click. Flapen scores it 65 out of 100, a Pass.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 490K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +489.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $748K a year.

Searches, last 12 months
490K
Growth, 90 days vs prior 90
+489.8%
Conversion, latest week
5.0%
Market size, estimated
$748Ka year
Top search term
smooche color changing foundation471K searches a year

02 · Price

A sale here is worth $30.66.

Listings sell for $30.66 on average, from $21.54 to $43.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 8,000 to 10,000 of them. At $30.66 that is $245K to $307K a year per listing.

Average price
$30.66inside the $15 to $100 sweet spot
Price range
$21.54–$43.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
8,000–10,000
Revenue per listing a year
$245K–$307K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #545 within Face. It carries 242 reviews at 3.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#545in Face
Average rating
3.50 starsAmazon United States average 4.42 stars
Average reviews
242per listing
Listings tracked
3

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Smooche Color Changing Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$187K$374K$561K$748K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Smooche89%
  • Luhaka6%
  • Yszbiay5%

Demand

Smooche Color Changing Foundation search demand

Weekly searches over the year. Pick a range.

70K50KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Smooche Color Changing Foundation

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color13%−0.25

Does NOT match color

Way too dark

Very pale

Value For Money11%−0.18

Not worth the price

It is expensive

Waste of money

Advertised Vs Actual Product8%

False advertisement

False Advertising

Not as advertised

Coverage7%+0.75

Not full coverage

Does not cover

NO coverage

Moist/Dry5%−0.14

Is NOT moisturizing

though I cant really tell how moisturizing it actually is

Dry

Love

Suitability Combination Skin18%+1.82

Good for fair skin

I have sensitive skin so its gentle on my skin

Feels good on your skin

Color11%−0.25

And it does color nicely

match the color

The color match is perfect

Coverage10%+0.75

Great coverage

the coverage is natural

gives full coverage

Advertised Vs Actual Product7%

Does what it says

Exactly as described

Works exactly as advertised

Quality-Overall6%+0.26

Great foundation

As far as moisturizing quality goes, its decent

Quality product

Return

0.0% Return rate 50% Fixable by listing

Color21%▁▁▁▇▇█

Does NOT match color

Way too dark

Very pale

Advertised Vs Actual Product18%▁▁▁▇▇█

False advertisement

False Advertising

Not as advertised

Coverage9%▁▁▁▇▆█

Not full coverage

Does not cover

NO coverage

Functionality-Overall7%▁▁▁█▇▇

DOESN'T WORK

Did not work well

one of the pumps didn't work

Motor Power5%▁▁▁▇█▅

Faulty pump

the pump did not work

The pump was broken

FAQ

Common Smooche Color Changing Foundation questions

Answered from the same tracked data.