Smooche Color Changing Foundation
PassSmooche Color Changing Foundation scores 65 out of 100, a Pass. Shoppers spend $748K a year here, search demand grew +489.8% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 65 / 100Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 4865
- Market size
- $748K/yr490K searches / yr
- 90-day growth
- +489.8%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 3 sellers
Flapen Score
Smooche Color Changing Foundation against its category
The dotted line is the Beauty & Personal Care average. Past it, Smooche Color Changing Foundation is stronger. Inside it, weaker.
Market
The Smooche Color Changing Foundation market on Amazon at a glance
Shoppers on Amazon United States searched for Smooche Color Changing Foundation 490K times last year and spent an estimated $748K. All 3 brands take every click. Flapen scores it 65 out of 100, a Pass.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 490K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +489.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $748K a year.
- Searches, last 12 months
- 490K
- Growth, 90 days vs prior 90
- +489.8%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $748Ka year
- Top search term
- smooche color changing foundation471K searches a year
02 · Price
A sale here is worth $30.66.
Listings sell for $30.66 on average, from $21.54 to $43.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 8,000 to 10,000 of them. At $30.66 that is $245K to $307K a year per listing.
- Average price
- $30.66inside the $15 to $100 sweet spot
- Price range
- $21.54–$43.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $245K–$307K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #545 within Face. It carries 242 reviews at 3.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 33%
- Out of stock, average day
- 0.0%
- Average rank
- #545in Face
- Average rating
- 3.50 starsAmazon United States average 4.42 stars
- Average reviews
- 242per listing
- Listings tracked
- 3
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Smooche Color Changing Foundation products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women Self Adjusting Natural Finish Blurs Imperfections & Fine Lines SPF 15 All Skin Types 1.01 Fl Oz
- Price
- $43.13
- Rating
- 3.6/5
- Reviews
- 605
- Age
- 5mo ago

Korean Color Changing Foundation Foundation For Mature Skin Automatically Adjusts Makeup Application Concealing Fine Lines And Wrinkles Moisturizing And Hydrating. (1PC)
- Price
- $21.54
- Rating
- 3.5/5
- Reviews
- 98
- Age
- 2mo ago

Color Changing Foundation Skin Tone Adapting Liquid Foundation for Natural Finish Lightweight Buildable Coverage SPF 15 Makeup for All Skin Types 1 Fl Oz (A)
- Price
- $27.29
- Rating
- 3.4/5
- Reviews
- 23
- Age
- 3mo ago
Trending
90-day click momentum
Color Changing Foundation Skin Tone Adapting Liquid Foundation for Natural Finish Lightweight Buildable Coverage SPF 15 Makeup for All Skin Types 1 Fl Oz (A)
- Price
- $27.29
- Rating
- 3.4/5
- Reviews
- 23
- Age
- 3mo ago

Korean Color Changing Foundation Foundation For Mature Skin Automatically Adjusts Makeup Application Concealing Fine Lines And Wrinkles Moisturizing And Hydrating. (1PC)
- Price
- $21.54
- Rating
- 3.5/5
- Reviews
- 98
- Age
- 2mo ago

Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women Self Adjusting Natural Finish Blurs Imperfections & Fine Lines SPF 15 All Skin Types 1.01 Fl Oz
- Price
- $43.13
- Rating
- 3.6/5
- Reviews
- 605
- Age
- 5mo ago
Newest
by launch date
Korean Color Changing Foundation Foundation For Mature Skin Automatically Adjusts Makeup Application Concealing Fine Lines And Wrinkles Moisturizing And Hydrating. (1PC)
- Price
- $21.54
- Rating
- 3.5/5
- Reviews
- 98
- Age
- 2mo ago

Color Changing Foundation Skin Tone Adapting Liquid Foundation for Natural Finish Lightweight Buildable Coverage SPF 15 Makeup for All Skin Types 1 Fl Oz (A)
- Price
- $27.29
- Rating
- 3.4/5
- Reviews
- 23
- Age
- 3mo ago

Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women Self Adjusting Natural Finish Blurs Imperfections & Fine Lines SPF 15 All Skin Types 1.01 Fl Oz
- Price
- $43.13
- Rating
- 3.6/5
- Reviews
- 605
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Smooche89%
- Luhaka6%
- Yszbiay5%
Demand
Smooche Color Changing Foundation search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Smooche Color Changing Foundation
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does NOT match color
Way too dark
Very pale
Not worth the price
It is expensive
Waste of money
False advertisement
False Advertising
Not as advertised
Not full coverage
Does not cover
NO coverage
Is NOT moisturizing
though I cant really tell how moisturizing it actually is
Dry
Love
Good for fair skin
I have sensitive skin so its gentle on my skin
Feels good on your skin
And it does color nicely
match the color
The color match is perfect
Great coverage
the coverage is natural
gives full coverage
Does what it says
Exactly as described
Works exactly as advertised
Great foundation
As far as moisturizing quality goes, its decent
Quality product
Return
0.0% Return rate 50% Fixable by listing
Does NOT match color
Way too dark
Very pale
False advertisement
False Advertising
Not as advertised
Not full coverage
Does not cover
NO coverage
DOESN'T WORK
Did not work well
one of the pumps didn't work
Faulty pump
the pump did not work
The pump was broken
Keep looking
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Best Flapen score
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FAQ
Common Smooche Color Changing Foundation questions
Answered from the same tracked data.









