Is smooche profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 8 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the smooche niche?

4 brands and 13 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in smooche?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Oily/Greasy. The return rate is 1.0%.

What does it cost to enter the smooche niche?

Listings span $18.28–$43.13; the average listing price is $28.06 (sweet spot $15–$100). The average incumbent carries 13,653 reviews — the moat a new listing must climb.

smooche

Worth a look

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.06

avg listing price — sweet spot $15–$100

Price range

Incredible$18.28–$43.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.5M

$1.5M/yr · 1.1M searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+6.4%

90-day search growth — must beat 0% to launch

Review moat

Bad13,653.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, smooche is a $1.5M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

smooche market data

Units sold / yr: 60K–80K; avg 15,000–20,000/product
Revenue / yr: $1.7M–$2.2M; units × avg price
Conversion rate: 4.8%
Avg BSR: #95
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.9%
Avg brand age: 32 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

KAHI54%
Smooche35%
Molasus8%
Dr.Melaxin4%

Demand

Weekly Amazon search volume, last 15 weeks — +6.4% search growth over the last 90 days.

Open Trend

Top smooche search terms

smooche273K/yr +48.5%1.6% conv.
kahi multi balm stick340K/yr -20.4%8.5% conv.
kahi153K/yr +5.0%4.5% conv.
kahi wrinkle bounce multi balm stick korean98K/yr -21.3%10.3% conv.
korean wrinkle stick25K/yr -15.6%4.8% conv.
korean balm stick for face13K/yr +64.0%5.1% conv.
kahi wrinkle bounce multi balm24K/yr +31.2%10.8% conv.
kah24K/yr -19.8%0.1% conv.
korean stick8K/yr +11.5%4.7% conv.
multibalm stick8K/yr -39.3%1.8% conv.

All search terms

Top smooche products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm

KAHI$19.714.2★9,473 rev

Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women Self Adjusting Natural Finish Blurs Imperfections & Fine Lines SPF 15 All Skin Types 1.01 Fl Oz

Smooche$43.133.6★605 rev

KAHI Wrinkle Bounce Multi Balm - DUO EDITION | All-in-One Hydrating Balm Eye Cream Make Up Base & Moisture Stick | Daily Moisturizer Stick with Salmon-derived sodium DNA (0.32 oz - Pack of 2)

KAHI$39.274.6★540 rev

Molasus Womens Soft Cotton Underwear Briefs High Waisted Postpartum Panties Ladies Full Coverage Plus Size Underpants Nude Small

Molasus$23.054.6★45,379 rev

Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz

Dr.Melaxin$19.954.1★7,511 rev

Newest

by launch date

Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women Self Adjusting Natural Finish Blurs Imperfections & Fine Lines SPF 15 All Skin Types 1.01 Fl Oz

Smooche$43.13605 rev

5mo ago

KAHI Airy Fit Sun Stick S - SPF 50+ Triple Functional Broad Spectrum Face Sunscreen Stick - Waterproof Sweatproof & Sandproof - Ultra-Lightweight & Non-Greasy Sun Shield - Korean Skin Care 0.45 oz

KAHI$18.28289 rev

6mo ago

Smooche Peel-Off Lip Stain Tint Long Lasting Waterproof Lip Color Smudge Proof Transfer Resistant Lip Tint Hydrating Vegan Lip Tint Stain for All Day Wear - Mauve Berry

Smooche$37.4250 rev

11mo ago

KAHI Wrinkle Bounce Multi Balm - DUO EDITION | All-in-One Hydrating Balm Eye Cream Make Up Base & Moisture Stick | Daily Moisturizer Stick with Salmon-derived sodium DNA (0.32 oz - Pack of 2)

KAHI$39.27540 rev

1y ago

KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm

KAHI$19.719,473 rev

1y ago

What buyers say about smooche

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry16%

“Great moisturizer”

Quality-Overall9%

“Great beauty product to have”

Soft Feel9%

“Glides on smooth”

Suitability Combination Skin8%

“It seems to work well even for sensitive skin”

Wrinkle4%

“Nice for wrinkles”

Brightness/Shine/Glow4%

“Pretty and Glowy”

Ease Of Application4%

“Ease of application”

Suitability Dry Skin4%

“Helps to soften dry skin”

Value For Money3%

“Great value”

Ease Of Use3%

“Easy to use”

What buyers complain about

Functionality-Overall13%

“No results”

Value For Money8%

“Price point too high”

Oily/Greasy7%

“Very greasy”

Allergies6%

“Got a rash”

Wrinkles6%

“Doesnt really help with wrinkles”

Advertised Vs Actual Product5%

“False Advertising”

Smell4%

“Very Strong Scent”

Skin Health4%

“This product burns my face”

Symptom Reduction4%

“I do not see an improvement in my fine lines”

Moist/Dry3%

“doesnt hydrate”

Top return reasons

Functionality-Overall17%

Advertised Vs Actual Product15%

Oily/Greasy12%

Size-Overall6%

Smell5%

Color4%

Adhesion/Stickiness4%

Skin Health3%

Product Condition3%