Smooche
MaybeAn estimated 1.0% of orders come back. But the top 5 brands take 100% of clicks, so Smooche is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $1.5M/yr1.1M searches / yr
- 90-day growth
- +6.4%search demand this quarter
- Competition
- 91%top-5 click share · 4 brands · 13 sellers
Flapen Score
Smooche against its category
The dotted line is the Beauty & Personal Care average. Past it, Smooche is stronger. Inside it, weaker.
Market
The Smooche market on Amazon at a glance
Shoppers on Amazon United States searched for Smooche 1.1M times last year and spent an estimated $1.5M. All 4 brands take every click. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +6.4%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $1.5Ma year
- Top search term
- smooche273K searches a year
02 · Price
A sale here is worth $28.06.
Listings sell for $28.06 on average, from $18.28 to $43.13. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 15,000 to 20,000 of them. At $28.06 that is $421K to $561K a year per listing.
- Average price
- $28.06inside the $15 to $100 sweet spot
- Price range
- $18.28–$43.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $421K–$561K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #95 within Eyes. It carries 13,653 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #95in Eyes
- Average rating
- 4.15 starsAmazon United States average 4.42 stars
- Average reviews
- 13,653per listing
- Listings tracked
- 8
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Smooche products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm
- Price
- $19.71
- Rating
- 4.2/5
- Reviews
- 9,473
- Age
- 1y ago

Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women Self Adjusting Natural Finish Blurs Imperfections & Fine Lines SPF 15 All Skin Types 1.01 Fl Oz
- Price
- $43.13
- Rating
- 3.6/5
- Reviews
- 605
- Age
- 5mo ago

KAHI Wrinkle Bounce Multi Balm - DUO EDITION | All-in-One Hydrating Balm Eye Cream Make Up Base & Moisture Stick | Daily Moisturizer Stick with Salmon-derived sodium DNA (0.32 oz - Pack of 2)
- Price
- $39.27
- Rating
- 4.6/5
- Reviews
- 540
- Age
- 1y ago

Molasus Womens Soft Cotton Underwear Briefs High Waisted Postpartum Panties Ladies Full Coverage Plus Size Underpants Nude Small
- Price
- $23.05
- Rating
- 4.6/5
- Reviews
- 45,379
- Age
- 5y ago

Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz
- Price
- $19.95
- Rating
- 4.1/5
- Reviews
- 7,511
- Age
- 2y ago
Trending
estimated 90-day click momentum
Molasus Womens Soft Cotton Underwear Briefs High Waisted Postpartum Panties Ladies Full Coverage Plus Size Underpants Nude Medium
- Price
- $23.67
- Rating
- 4.6/5
- Reviews
- 45,379
- Age
- 5y ago

Molasus Womens Soft Cotton Underwear Briefs High Waisted Postpartum Panties Ladies Full Coverage Plus Size Underpants Nude Small
- Price
- $23.05
- Rating
- 4.6/5
- Reviews
- 45,379
- Age
- 5y ago

KAHI Airy Fit Sun Stick S - SPF 50+ Triple Functional Broad Spectrum Face Sunscreen Stick - Waterproof Sweatproof & Sandproof - Ultra-Lightweight & Non-Greasy Sun Shield - Korean Skin Care 0.45 oz
- Price
- $18.28
- Rating
- 4.6/5
- Reviews
- 289
- Age
- 6mo ago

Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women Self Adjusting Natural Finish Blurs Imperfections & Fine Lines SPF 15 All Skin Types 1.01 Fl Oz
- Price
- $43.13
- Rating
- 3.6/5
- Reviews
- 605
- Age
- 5mo ago

Smooche Peel-Off Lip Stain Tint Long Lasting Waterproof Lip Color Smudge Proof Transfer Resistant Lip Tint Hydrating Vegan Lip Tint Stain for All Day Wear - Mauve Berry
- Price
- $37.42
- Rating
- 2.9/5
- Reviews
- 50
- Age
- 11mo ago
Newest
by launch date
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women Self Adjusting Natural Finish Blurs Imperfections & Fine Lines SPF 15 All Skin Types 1.01 Fl Oz
- Price
- $43.13
- Rating
- 3.6/5
- Reviews
- 605
- Age
- 5mo ago

KAHI Airy Fit Sun Stick S - SPF 50+ Triple Functional Broad Spectrum Face Sunscreen Stick - Waterproof Sweatproof & Sandproof - Ultra-Lightweight & Non-Greasy Sun Shield - Korean Skin Care 0.45 oz
- Price
- $18.28
- Rating
- 4.6/5
- Reviews
- 289
- Age
- 6mo ago

Smooche Peel-Off Lip Stain Tint Long Lasting Waterproof Lip Color Smudge Proof Transfer Resistant Lip Tint Hydrating Vegan Lip Tint Stain for All Day Wear - Mauve Berry
- Price
- $37.42
- Rating
- 2.9/5
- Reviews
- 50
- Age
- 11mo ago

KAHI Wrinkle Bounce Multi Balm - DUO EDITION | All-in-One Hydrating Balm Eye Cream Make Up Base & Moisture Stick | Daily Moisturizer Stick with Salmon-derived sodium DNA (0.32 oz - Pack of 2)
- Price
- $39.27
- Rating
- 4.6/5
- Reviews
- 540
- Age
- 1y ago

KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm
- Price
- $19.71
- Rating
- 4.2/5
- Reviews
- 9,473
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- KAHI54%
- Smooche35%
- Molasus8%
- Dr.Melaxin4%
Demand
Smooche search demand
Weekly searches over the year. Pick a range.
Search terms
Top Smooche search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smooche273K/yr
- kahi multi balm stick340K/yr
- kahi153K/yr
- kahi wrinkle bounce multi balm stick korean98K/yr
- korean wrinkle stick25K/yr
- korean balm stick for face13K/yr
- kahi wrinkle bounce multi balm24K/yr
- kah24K/yr
- korean stick8K/yr
- multibalm stick8K/yr
Reviews and returns
What reviews say buyers love and hate about Smooche
We read the reviews and the return reasons for every product selling here.
“No results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smooche questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









