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Smooche

Maybe

An estimated 1.0% of orders come back. But the top 5 brands take 100% of clicks, so Smooche is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$1.5M/yr1.1M searches / yr
90-day growth
+6.4%search demand this quarter
Competition
91%top-5 click share · 4 brands · 13 sellers

Flapen Score

Smooche against its category

The dotted line is the Beauty & Personal Care average. Past it, Smooche is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smooche market on Amazon at a glance

Shoppers on Amazon United States searched for Smooche 1.1M times last year and spent an estimated $1.5M. All 4 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
4.8%
Market size, estimated
$1.5Ma year
Top search term
smooche273K searches a year

02 · Price

A sale here is worth $28.06.

Listings sell for $28.06 on average, from $18.28 to $43.13. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 15,000 to 20,000 of them. At $28.06 that is $421K to $561K a year per listing.

Average price
$28.06inside the $15 to $100 sweet spot
Price range
$18.28–$43.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
15,000–20,000
Revenue per listing a year
$421K–$561K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #95 within Eyes. It carries 13,653 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#95in Eyes
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
13,653per listing
Listings tracked
8

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Smooche products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 235%
  • Brand 38%
  • Brand 44%

Demand

Smooche search demand

Weekly searches over the year. Pick a range.

40K30KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Smooche search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smooche273K/yr
  • kahi multi balm stick340K/yr
  • kahi153K/yr
  • kahi wrinkle bounce multi balm stick korean98K/yr
  • korean wrinkle stick25K/yr
  • korean balm stick for face13K/yr
  • kahi wrinkle bounce multi balm24K/yr
  • kah24K/yr
  • korean stick8K/yr
  • multibalm stick8K/yr

Reviews and returns

What reviews say buyers love and hate about Smooche

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”
13%of negative reviews mention “Functionality-Overall”
1.0%of orders come back
“No results”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Smooche questions

Answered from the same tracked data.