Smokey Eye

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

+2.4%

Conversion, latest week

1.6%

Market size, estimated

$1.1Ma year

Peak month

March15.1× the quietest month

Top search term

colourpop821K searches a year

Listings sell for $20.35 on average, from $7.42 to $86.83. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $20.35 that is $15K to $20K a year per listing.

Average price

$20.35inside the $15 to $100 sweet spot

Price range

$7.42–$86.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

$15K–$20K

Returns

2.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #95 within Eyes. It carries 2,566 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

8.9%

Average rank

#95in Eyes

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,566per listing

Listings tracked

53

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

53 months