Smokey Eye
MaybeProducts sell for $20.35 on average, inside the sweet spot. But the top 5 brands take 98% of clicks, so Smokey Eye is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $1.1M/yr3.5M searches / yr
- 90-day growth
- +2.4%search demand this quarter
- Competition
- 35%top-5 click share · 8 brands · 32 sellers
Flapen Score
Smokey Eye against its category
The dotted line is the Beauty & Personal Care average. Past it, Smokey Eye is stronger. Inside it, weaker.
Market
The Smokey Eye market on Amazon at a glance
Smokey Eye is a $1.1M a year market on Amazon United States, with 3.5M searches a year. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 3.5M times a year and 1.6% buy. Search demand moved +2.4% in 90 days, so the market is growing into its $1.1M a year.
- Search volume
- 3.5M
- Search growth, 90 days
- +2.4%
- Conversion
- 1.6%
- Market size
- $1.1M
02 · Money
The money is there.
Shoppers bought 60K to 80K units at $20.35 on average, 750 to 1,000 per product. Units times price is $1.2M to $1.6M a year.
- Units sold
- 60K–80K
- Units per product
- 750–1,000
- Average price
- $20.35
- Units × price
- $1.2M–$1.6M
03 · Shelf
Brands here are settling in.
The average listing ranks #95. 100% of listings ship Prime. 89% of the shelf is sponsored, so budget for ads. The average listing is out of stock 8.9% of the time. The average brand has sold here for 53 months.
- Average BSR
- #95
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 8.9%
- Average brand age
- 53 months
Products
Top Smokey Eye products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ColourPop Nude Mood Eyeshadow Palette - Brown & Copper Palette with Metallic and Matte Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (0.3 oz)
- Price
- $13.17
- Rating
- 4.4/5
- Reviews
- 4,529
- Age
- 5y ago
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows Long-lasting Wear Multi-Use Powder for Eye Contour Brows Ultra-Blendable Cool-Tone Shades Travel Makeup with Mirror
- Price
- $22.96
- Rating
- 4.4/5
- Reviews
- 11,828
- Age
- 7y ago
URBAN DECAY Naked 3 Soft Pink Neutral Eyeshadow Palette Matte Pearl Metallic Shimmer Finish 12 Mauve Brown & Nude Eye Shadows Natural Soft Glam Smokey Eye Makeup Vegan Cruelty-free
- Price
- $39.55
- Rating
- 4.7/5
- Reviews
- 3,270
- Age
- 12y ago
URBAN DECAY Naked 3 Mini Eyeshadow Palette - 6 Soft Pink Shadows Multi-Use Matte & Shimmer Finishes Ultra-Blendable Long-lasting Up to 12HR Wear Rosy Neutral Shades Travel Makeup with Mirror
- Price
- $23.11
- Rating
- 4.7/5
- Reviews
- 5,196
- Age
- 5y ago
ColourPop Stone Cold Fox Eyeshadow Palette - 30 Pan Cool Tone Eye Makeup Palette with Matte & Metallic Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (1.16 oz)
- Price
- $32.46
- Rating
- 4.7/5
- Reviews
- 839
- Age
- 1y ago
Trending
90-day click momentum
ColourPop Shadow Stix - Multichrome Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Disco Disco (0.05 oz)
- Price
- $11.62
- Rating
- 4.7/5
- Reviews
- 818
- Age
- 8mo ago
ColourPop Shadow Stix - Multichrome Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Cotton Candy (0.05 oz)
- Price
- $11.66
- Rating
- 4.7/5
- Reviews
- 818
- Age
- 8mo ago
URBAN DECAY 24/7 Longwear Eyeshadow Single - High-Pigment Eye Shadow Compact Smooth & Blendable Color Up to 12HR Wear Crease-free Makeup - Sin (champagne shimmer)
- Price
- $17.82
- Rating
- 4.5/5
- Reviews
- 2,228
- Age
- 5y ago
ColourPop x The Twilight Saga Eclipse Eyeshadow Palette - Limited Edition 15-Shade Matte Metallic & Glitter Eyeshadow Palette - High-Pigment Eye Makeup with a Long-Wearing Formula (0.63 oz)
- Price
- $25.00
- Rating
- 4.9/5
- Reviews
- 82
- Age
- 5mo ago
ColourPop Fade Into Hue Eyeshadow Palette - Multi-Color Eye Makeup Palette with Matte Metallic & Glitter Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (0.8 oz)
- Price
- $32.93
- Rating
- 4.7/5
- Reviews
- 839
- Age
- 1y ago
Newest
by launch dateColourPop x The Twilight Saga Eclipse Eyeshadow Palette - Limited Edition 15-Shade Matte Metallic & Glitter Eyeshadow Palette - High-Pigment Eye Makeup with a Long-Wearing Formula (0.63 oz)
- Price
- $25.00
- Rating
- 4.9/5
- Reviews
- 82
- Age
- 5mo ago
ColourPop Shadow Stix - Multichrome Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Cotton Candy (0.05 oz)
- Price
- $11.66
- Rating
- 4.7/5
- Reviews
- 818
- Age
- 8mo ago
ColourPop Shadow Stix - Multichrome Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Disco Disco (0.05 oz)
- Price
- $11.62
- Rating
- 4.7/5
- Reviews
- 818
- Age
- 8mo ago
Urban Decay Naked Shaped Multi-Use Eyeshadow Palette - Cool Neutral Eye & Face Palette 14 Crease & Transfer-Resistant Shades Up to 16HR Wear Sculpting Creams Defining Powders Shimmer Highlighters
- Price
- $41.18
- Rating
- 4.4/5
- Reviews
- 271
- Age
- 1y ago
Urban Decay All Nighter Waterproof Makeup Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz
- Price
- $28.51
- Rating
- 4.7/5
- Reviews
- 1,560
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
8 falling
Sellers
32
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
35%
Top 20: 70%
Open market
2%
- ColourPop57%
- URBAN DECAY37%
- MYSTER ROSEY2%
- LAURA GELLER NEW YORK1%
- BOLOPER1%
- BY MARIO1%
- Open — no brand owns it (2 brands, 2%)
Demand
Smokey Eye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 15.1×
Search terms
Top Smokey Eye search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colourpop821K/yr
- urban decay455K/yr
- urban decay eyeshadow449K/yr
- colorpop325K/yr
- color pop274K/yr
- colourpop eyeshadow palette258K/yr
- naked eyeshadow palette196K/yr
- colorpop eyeshadow palette73K/yr
- color pop eyeshadow palette130K/yr
- makeup by mario eyeshadow palette94K/yr
Reviews and returns
What reviews say buyers love and hate about Smokey Eye
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful color
Colors are off
Colors fades
Breaks easily
Broke immediately
Doesn't last
Terrible Product
Underwhelming quality
Bad Quality
Not worth the price
Very expensive
very expensive
Also seems like such a small amount of product in the tiny case
Its fairly big
Smaller than expected
Love
Color is as described
Colors are beautiful
Amazing colors
Excellent product
Overall, I'm satisfied with the variety and blendability,
Great products over all
Great value
reasonable price
Good Price
butter soft
Goes on smooth
It feels smooth
Easy to apply
Easy Application
applies nice
Return
2.5% Return rate 72% Fixable by listing
Awful color
Colors are off
Colors fades
it seems used
Seemed old
Looks used
Terrible Product
Underwhelming quality
Bad Quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smokey Eye questions
Answered from the same tracked data.