Is smiths lip balm profitable to sell on Amazon United States?

The niche generates $32K/yr across 14 tracked products. 90-day search growth is -48.2%. Flapen's verdict: Skip it (35/100).

How competitive is the smiths lip balm niche?

4 brands and 17 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in smiths lip balm?

Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.7%.

When does demand for smiths lip balm peak?

Demand peaks in Feb–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the smiths lip balm niche?

Listings span $7.05–$22.91; the average listing price is $12.83 (sweet spot $15–$100). The average incumbent carries 1,239 reviews — the moat a new listing must climb.

smiths lip balm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,238.64

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.83

avg listing price — sweet spot $15–$100

Price range

Good$7.05–$22.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$32K

$32K/yr · 28K searches

Growth

Bad-48.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, smiths lip balm is a $32K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 35/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

smiths lip balm market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $32K–$38K; units × avg price
Conversion rate: 8.8%
Avg BSR: #1,285
Page quality: 0%
Prime: 100%
Sponsored: 29%
Out of stock: 1.3%
Avg brand age: 70 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Rosebud Perfume63%
ROSEBUD SALVE21%
Smith's12%
Rosebud Perfume Co.4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -48.2% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top smiths lip balm search terms

smiths lip balm23K/yr -47.3%6.5% conv.
smith lip balm3K/yr -53.6%8.6% conv.
smiths minted rose lip balm2K/yr -50.9%20.4% conv.

All search terms

Top smiths lip balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rosebud Lip Balm Tube Strawberry.5 Ounce

Rosebud Perfume$8.304.6★2,016 rev

Smiths Rosebud Salve Rosebud Salve Tube 14.2 g

Smith's$7.054.5★267 rev

Rosebud Medley Of Lip Balm Tubes 0.5 Ounce 2.4 Count

Rosebud Perfume$16.804.5★678 rev

Rosebud Trio Lip Balm Assortment 0.5 Ounce

ROSEBUD SALVE$16.874.7★1,410 rev

Rosebud Three Lavish Layers Lip Balm 0.8 Ounce

ROSEBUD SALVE$17.054.6★3,371 rev

Newest

by launch date

Rosebud Perfume Co. Tube 3 Pack: Tropical Ambrosia Balm Rose & Mandarin Lip Balm Strawberry Lip Balm

Rosebud Perfume Co.$19.05339 rev

9y ago

Rosebud Trio Lip Balm Assortment 0.5 Ounce

ROSEBUD SALVE$16.871,410 rev

9y ago

Smiths Rosebud Perfume Co. Minted Rose Lip Balm in a Tube 0.5 Ounce (Pack of 2)

Rosebud Perfume$13.632,016 rev

10y ago

Rosebud Lip Balm Trio

ROSEBUD SALVE$17.21107 rev

10y ago

Rosebud Perfume Co. - Mandarin and Rose Lip Balm Tube - 0.5 oz.

Rosebud Perfume$8.49271 rev

11y ago

What buyers say about smiths lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry23%

“It moisturizes my lips”

Smell15%

“I love this product - It is the right consistency and smells great”

Efficiency10%

“It works good”

Quality-Overall9%

“Great Product”

Durability8%

“Used it for decades”

Brightness/Shine/Glow6%

“gives them a little pink glow”

Soft Feel5%

“No biggie, still makes my lips feel great”

Gifting Purpose5%

“give for Christmas along with their other gifts”

Thickness4%

“Great balm not super thick”

Value For Money3%

“Its affordable”

What buyers complain about

Smell13%

“having that smell under my nose”

Value For Money10%

“A bit costy”

Moist/Dry10%

“Product does nothing to moisturize my lip”

Ease Of Use5%

“Extremely difficult to open”

Size-Overall5%

“The only downside is that the tube is too big”

Adhesion/Stickiness5%

“they put stickers over the tube that you cant get off with heir sticky residue”

Thickness3%

“Its not thick at all”

Oily/Greasy3%

“It is definitely not a balm, it is basically a lip oil”

Color3%

“None of these have a color when applied though each flavor varies in color in the tin”

Texture/Consistency-Overall3%

“The worst part for me is the texture”

Top return reasons

Smell29%

Leak-Proof17%

Advertised Vs Actual Product12%

Defective Material/Parts9%

Moist/Dry7%