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Smiley Face Makeup Bag

Fail

Shoppers spend an estimated $10K a year here, so Smiley Face Makeup Bag is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$10K/yr81K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
39%top-5 click share · 32 brands · 35 sellers

Flapen Score

Smiley Face Makeup Bag against its category

The dotted line is the Beauty & Personal Care average. Past it, Smiley Face Makeup Bag is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smiley Face Makeup Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Smiley Face Makeup Bag 81K times last year and spent an estimated $10K. The top 5 brands take 45% of clicks. Demand peaks in Aug–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
1.0%
Market size, estimated
$10Ka year
Peak month
August2.6× the quietest month
Top search term
corduroy makeup bag29K searches a year

02 · Price

A sale here is worth $11.51.

Listings sell for $11.51 on average, from $5.09 to $29.99. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $11.51 that is $0 to $1K a year per listing.

Average price
$11.51under the $15 to $100 sweet spot
Price range
$5.09–$29.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #15,692 within Bags & Cases. It carries 1,122 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#15,692in Bags & Cases
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,122per listing
Listings tracked
39

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Smiley Face Makeup Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

35

Top-5 brand share

45%

Top 20: 85%

Top-5 click share

39%

Top 20: 77%

Open market

51%

  • Brand 118%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Smiley Face Makeup Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Smiley Face Makeup Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • corduroy makeup bag29K/yr
  • smiley face bag8K/yr
  • sozakka7K/yr
  • corduroy cosmetic bag5K/yr
  • corduroy makeup pouch5K/yr
  • smiley face makeup bag5K/yr
  • smiley face bags3K/yr
  • smile bag3K/yr
  • smiley bag2K/yr
  • smiley face pouch2K/yr

Reviews and returns

What reviews say buyers love and hate about Smiley Face Makeup Bag

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
3.3%of orders come back
“bags pretty large”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Smiley Face Makeup Bag questions

Answered from the same tracked data.