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Small Spray Sunscreen

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 100% of clicks, so Small Spray Sunscreen is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$114K/yr83K searches / yr
90-day growth
+102.9%search demand this quarter
Competition
53%top-5 click share · 5 brands · 97 sellers

Flapen Score

Small Spray Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Small Spray Sunscreen is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Spray Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Small Spray Sunscreen 83K times last year and spent an estimated $114K. All 5 brands take every click. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +102.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+102.9%
Conversion, latest week
7.1%
Market size, estimated
$114Ka year
Top search term
oars and alps sunscreen29K searches a year

02 · Price

A sale here is worth $19.21.

Listings sell for $19.21 on average, from $7.14 to $35.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.21 that is $5K to $10K a year per listing.

Average price
$19.21inside the $15 to $100 sweet spot
Price range
$7.14–$35.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #615 within Sunscreens & Tanning Products. It carries 1,044 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#615in Sunscreens & Tanning Products
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
1,044per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Small Spray Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$9K$14K$18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

97

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

0%

  • Oars + Alps93%
  • Banana Boat3%
  • Neutrogena2%
  • Sun Bum1%
  • COOLA1%
  • Open — no brand owns it (0%)

Demand

Small Spray Sunscreen search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Small Spray Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oars and alps sunscreen29K/yr
  • oars and alps sunscreen spray7K/yr
  • small sunscreen spray5K/yr
  • small spray sunscreen4K/yr
  • oar and alps sunscreen5K/yr
  • oars and alps mineral sunscreen4K/yr
  • oars alps sunscreen4K/yr
  • oars and alps sunscreen 504K/yr
  • reef safe sunscreen travel size spray4K/yr
  • oars and alps face sunscreen4K/yr

Reviews and returns

What reviews say buyers love and hate about Small Spray Sunscreen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies9%−0.06

Severe allergic reaction

Cause severe irritation

Rash

Functionality-Overall8%−0.07

Did not work

Only one worked

Nozzle doesnt work

Smell7%+0.41

Chemically Smell

terrible smell

the smell is like a bad perfume

Size-Overall6%

These bottles are TINY

Smaller than I expected

These bottles are tiny

Ease Of Use6%+0.16

Hard to use

Hard to get the product out

Hard to open up

Love

Quality-Overall13%+0.89

this brand seems to be fuller than others

This product had good reviews

Excellent product

Smell12%+0.41

Smells AMAZING compared to other sunscreens

The scent is light

Great smell

Protection7%+0.56

Great protection

Nice sun protection

Sun protected

Ease Of Use7%+0.16

Easy to use

Easy on easy off

It goes on easy

Efficiency6%+0.48

Did the job while traveling on a cruise

It works well

Product works great

Return

0.3% Return rate 44% Fixable by listing

Advertised Vs Actual Product15%▇▄▄██▆
Functionality-Overall14%▅▃█▆▄▄

Did not work

Only one worked

Nozzle doesnt work

Size-Overall9%█▁▆▇██

These bottles are TINY

Smaller than I expected

These bottles are tiny

Color8%▃█▃▅█▄
Leak-Proof7%▇▁█▅▅▅

FAQ

Common Small Spray Sunscreen questions

Answered from the same tracked data.