Is small spray sunscreen profitable to sell on Amazon United States?

The niche generates $114K/yr across 23 tracked products. 90-day search growth is +102.9%. Flapen's verdict: Worth a look (62/100).

How competitive is the small spray sunscreen niche?

5 brands and 97 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in small spray sunscreen?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.3%.

What does it cost to enter the small spray sunscreen niche?

Listings span $7.14–$35.16; the average listing price is $19.21 (sweet spot $15–$100). The average incumbent carries 1,044 reviews — the moat a new listing must climb.

small spray sunscreen

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Great+102.9%

90-day search growth — must beat 0% to launch

Avg price

Great$19.21

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.14–$35.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,043.65

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$114K

$114K/yr · 83K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, small spray sunscreen is a $114K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

small spray sunscreen market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $115K–$154K; units × avg price
Conversion rate: 7.1%
Avg BSR: #615
Page quality: 0%
Prime: 96%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

Oars + Alps93%
Banana Boat3%
Neutrogena2%
Sun Bum1%
COOLA1%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 21 weeks — +102.9% search growth over the last 90 days.

Open Trend

Top small spray sunscreen search terms

oars and alps sunscreen29K/yr +164.5%12.4% conv.
oars and alps sunscreen spray7K/yr +149.0%10.8% conv.
small sunscreen spray5K/yr +128.9%3.6% conv.
small spray sunscreen4K/yr +143.5%3.8% conv.
oar and alps sunscreen5K/yr +89.4%6.9% conv.
oars and alps mineral sunscreen4K/yr +60.9%2.2% conv.
oars alps sunscreen4K/yr +76.5%2.8% conv.
oars and alps sunscreen 504K/yr +71.9%1.6% conv.
reef safe sunscreen travel size spray4K/yr -14.7%4.0% conv.
oars and alps face sunscreen4K/yr +57.1%4.0% conv.

All search terms

Top small spray sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oars + Alps SPF 50 Face & Body Broad Spectrum Sunscreen Spray | Fast-Absorbing Lightweight Non-Greasy Hawaii Reef Act 104 Compliant Water-Resistant Octinoxate + Oxybenzone Free 6 Oz 2 Pack

Oars + Alps$32.404.2★905 rev

Oars + Alps Face & Scalp Sunscreen Spray Mist SPF 35 Facial & Hair Sunscreen Water & Sweat Resistant Infused with Aloe Vera + Cucumber Summer Splash Scent 1.5oz

Oars + Alps$14.704.3★550 rev

Oars + Alps SPF 50 Face & Body Broad Spectrum Sunscreen Spray | Fast-Absorbing Lightweight Non-Greasy Hawaii Reef Act 104 Compliant Water-Resistant Octinoxate + Oxybenzone Free 6 Oz 1 Pack

Oars + Alps$16.184.2★905 rev

Oars + Alps SPF 50 Face & Body Broad Spectrum Sunscreen Spray | Fast-Absorbing Lightweight Non-Greasy Hawaii Reef Act 104 Compliant Water-Resistant Octinoxate + Oxybenzone Free 1.87 Oz 3 Pack

Oars + Alps$20.094.2★633 rev

Oars + Alps Anti Aging Face Sunscreen with SPF 37 Travel Sunscreen for Face Body & Everyday Use Infused with Hyaluronic Acid Vitamin E and B5 No White Residue Lightweight + Oil-Free 2oz

Oars + Alps$18.064.3★525 rev

Newest

by launch date

Oars + Alps SPF 50 Face & Body Broad Spectrum Sunscreen Spray | Fast-Absorbing Lightweight Non-Greasy Hawaii Reef Act 104 Compliant Water-Resistant Octinoxate + Oxybenzone Free 1.87 Oz 4 Pack

Oars + Alps$27.05633 rev

1y ago

Oars + Alps Matte Face Sunscreen Stick SPF 50 Travel Sunscreen Roll On for Face Fragrance Free Water & Sweat Resistant Sunblock All Skin Types Dermatologist Tested Moisturizing 0.53oz

Oars + Alps$16.7787 rev

1y ago

Oars + Alps Sunscreen Body Lotion for Everday Use SPF 50 Body & Face Sunscreen Lotion Infused with Aloe Leaf & Vitamin E No White Residue Water & Sweat Resistant All Skin Types Lightweight 6oz

Oars + Alps$15.6654 rev

2y ago

Oars + Alps SPF 50 Face & Body Broad Spectrum Sunscreen Spray | Fast-Absorbing Lightweight Non-Greasy Hawaii Reef Act 104 Compliant Water-Resistant Octinoxate + Oxybenzone Free 1.87 Oz 3 Pack

Oars + Alps$20.09633 rev

3y ago

Oars + Alps Face & Scalp Sunscreen Spray Mist SPF 35 Facial & Hair Sunscreen Water & Sweat Resistant Infused with Aloe Vera + Cucumber Summer Splash Scent 1.5oz 2pk

Oars + Alps$27.25550 rev

3y ago

What buyers say about small spray sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“this brand seems to be fuller than others”

Smell12%

“Smells AMAZING compared to other sunscreens”

Protection7%

“Great protection”

Ease Of Use7%

“Easy to use”

Efficiency6%

“Did the job while traveling on a cruise”

Ease Of Application6%

“Clean application, not greasy”

Size-Overall6%

“Perfect fit”

Advertised Vs Actual Product4%

“Exactly what I was looking for”

Value For Money4%

“save us money”

Suitability Combination Skin3%

“has become a reliable part of my skincare routine”

What buyers complain about

Allergies9%

“Severe allergic reaction”

Functionality-Overall8%

“Did not work”

Smell7%

“Chemically Smell”

Size-Overall6%

“These bottles are TINY”

Ease Of Use6%

“Hard to use”

Value For Money6%

“Not worth it”

Oily/Greasy5%

“it was quite greasy”

Skin Health4%

“It is hard to tell how much, if any, is coming out onto your skin”

Durability4%

“breaks apart easily”

Protection3%

“product wont fully protect”

Top return reasons

Advertised Vs Actual Product15%

Functionality-Overall14%

Size-Overall9%

Color8%

Leak-Proof7%

Value For Money5%

Residue4%

Dispensing Mechanism4%

Adhesion/Stickiness3%

Smell3%

Common questions

Is small spray sunscreen profitable to sell on Amazon United States?: The niche generates $114K/yr across 23 tracked products. 90-day search growth is +102.9%. Flapen's verdict: Worth a look (62/100).
How competitive is the small spray sunscreen niche?: 5 brands and 97 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in small spray sunscreen?: Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.3%.
What does it cost to enter the small spray sunscreen niche?: Listings span $7.14–$35.16; the average listing price is $19.21 (sweet spot $15–$100). The average incumbent carries 1,044 reviews — the moat a new listing must climb.