Small Shampoo

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

148K

Growth, 90 days vs prior 90

+33.3%

Conversion, latest week

8.7%

Market size, estimated

$77Ka year

Peak month

July7.0× the quietest month

Top search term

head and shoulders travel size30K searches a year

Listings sell for $6.00 on average, from $2.01 to $8.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $6.00 that is $12K to $15K a year per listing.

Average price

$6.00under the $15 to $100 sweet spot

Price range

$2.01–$8.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

2,000–2,500

Revenue per listing a year

$12K–$15K

Returns

0.3%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #424 within 2-in-1 Shampoo & Conditioner. It carries 6,395 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#424in 2-in-1 Shampoo & Conditioner

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

6,395per listing

Listings tracked

6

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months