Small Scrunchies

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

139K

Growth, 90 days vs prior 90

-1.6%

Conversion, latest week

5.2%

Market size, estimated

$56Ka year

Peak month

December1.3× the quietest month

Top search term

small scrunchies40K searches a year

Listings sell for $7.79 on average, from $4.01 to $22.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $7.79 that is $779 to $2K a year per listing.

Average price

$7.79under the $15 to $100 sweet spot

Price range

$4.01–$22.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$779–$2K

Returns

0.9%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #250 within Elastics & Ties. It carries 12,379 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#250in Elastics & Ties

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

12,379per listing

Listings tracked

31

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months