small scrunchies
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.01–$22.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Avg price
Bad$7.79avg listing price — sweet spot $15–$100
Review moat
Bad12,378.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 139K searches
According to Flapen's Amazon United States niche tracking, small scrunchies is a $56K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
small scrunchies market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $47K–$62K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #250
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
450
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
49%
Top 20: 85%
Open market
30%
- KECUCO20%
- Kitsch19%
- GOODY11%
- SEVEN STYLE10%
- Scunci7%
- TVINLIK3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top small scrunchies search terms
- small scrunchies40K/yr
- mini scrunchies38K/yr
- small scrunchies for fine hair19K/yr
- small hair scrunchies10K/yr
- mini scrunchies for thin hair9K/yr
- small scrunchie4K/yr
- tiny scrunchies5K/yr
- small scrunchies for women5K/yr
- mini scrunchie4K/yr
- mini hair scrunchies4K/yr
Top small scrunchies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KECUCO 30Pcs Small Silk Satin Hair Scrunchies Hair Ties for Women Girls Hair Accessories Gift (Multicolor A)
KECUCO$6.664.6★1,881 rev
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs
Kitsch$9.124.6★52,229 rev
Ultra-Petite Satin Scrunchies for Women 8PCS Neutral No Damage Hair Ties (Black Blonde Dark Brown Light Brown) No Crease Frizz-Free Gentle Elastic Bands for Day & Night Perfect Gifts
SEVEN STYLE$5.884.7★69,911 rev
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs
Kitsch$9.034.6★52,229 rev
TVINLIK 350 PCS Multicolor Cotton Hair Ties Small Baby Hair Elastics for Kids and Girls No Crease Finger Ponytail Holders (20 Colors)
TVINLIK$4.014.7★3,088 rev
Newest
by launch date
Goody Ouchless Skinny Satin Scrunchies Frizz Fighting No Damage Scrunchies Gentle Secure & Creaseless Hair Ties for Day and Overnight All Hair Types Gifts for Women & Girls 8 Ct Black
GOODY$8.3578 rev
Goody Ouchless Quarter Inch Satin Scrunchies Frizz Fighting No Damage Scrunchies All Hair Types Gentle Secure & Creaseless Hair Ties for Day and Overnight Gifts for Women & Girls 5 Ct Black
GOODY$6.4769 rev
Ultra-Petite Satin Scrunchies for Women 8PCS Neutral No Damage Hair Ties (Black Blonde Dark Brown Light Brown) No Crease Frizz-Free Gentle Elastic Bands for Day & Night Perfect Gifts
SEVEN STYLE$5.8869,911 rev
Authentic Mini Mulberry Silk Scrunchies for Women & Kids - Anti Breakage Small Silk Scrunchies for Fine Curly & Thin Hair - No Dent No Slip Hair Ties for Buns Sleep & Ponytail - Onyx Black (4 Pack)
Curlfriend Collective$22.80317 rev
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs
Kitsch$9.0352,229 rev
Trending
90-day click momentumGoody Ouchless Quarter Inch Satin Scrunchies Frizz Fighting No Damage Scrunchies All Hair Types Gentle Secure & Creaseless Hair Ties for Day and Overnight Gifts for Women & Girls 5 Ct Black
GOODY$6.474.1★
Goody Ouchless Skinny Satin Scrunchies Frizz Fighting No Damage Scrunchies Gentle Secure & Creaseless Hair Ties for Day and Overnight All Hair Types Gifts for Women & Girls 8 Ct Black
GOODY$8.354.5★
Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs
Kitsch$9.034.6★
Ultra-Petite Satin Scrunchies for Women 8PCS Neutral No Damage Hair Ties (Black Blonde Dark Brown Light Brown) No Crease Frizz-Free Gentle Elastic Bands for Day & Night Perfect Gifts
SEVEN STYLE$5.884.7★
Goody Kids Ouchless Tiny Terry Ponytailers Assorted Colors - Pain-Free Hair Accessories for Women Girls Babies and Teens - Perfect for Long Lasting Braids Ponytails and More 42 Count (Pack of 1)
GOODY$4.824.4★
What buyers say about small scrunchies
What buyers praise and complain about, mined from review topics.What buyers love
“Cute colors”
“Good variety”
“The material is so soft”
“Great Value”
“perfect for my hair”
“great elasticity”
“As advertised”
“Great fit”
“Good hold for baby hair & cute colors”
“Hold up well”
What buyers complain about
“didnt stretch far”
“Huge”
“Awful quality”
“Very bad quality material”
“not good for thick hair at all”
“falls apart quickly”
“Gets stuck in hair”
“Weird coloring”
“Not worth the price”
“had an odd smell”
Top return reasons
Common questions
- Is small scrunchies profitable to sell on Amazon United States?
- The niche generates $56K/yr across 31 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the small scrunchies niche?
- 21 brands and 450 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in small scrunchies?
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Quality-Overall. The return rate is 0.9%.
- When does demand for small scrunchies peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the small scrunchies niche?
- Listings span $4.01–$22.80; the average listing price is $7.79 (sweet spot $15–$100). The average incumbent carries 12,379 reviews — the moat a new listing must climb.