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Small Round Brush

Maybe

Buyers convert on 7.8% of searches. But demand is soft, at -3.4% this quarter, so Small Round Brush is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$427K/yr434K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
42%top-5 click share · 22 brands · 48 sellers

Flapen Score

Small Round Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Small Round Brush is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Round Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Small Round Brush 434K times last year and spent an estimated $427K. The top 5 brands take 68% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $427K a year.

Searches, last 12 months
434K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
7.8%
Market size, estimated
$427Ka year
Peak month
February1.2× the quietest month
Top search term
small round brush142K searches a year

02 · Price

A sale here is worth $12.58.

Listings sell for $12.58 on average, from $3.98 to $26.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $12.58 that is $9K to $13K a year per listing.

Average price
$12.58under the $15 to $100 sweet spot
Price range
$3.98–$26.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$13K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #415 within Hair Brushes. It carries 5,784 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#415in Hair Brushes
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
5,784per listing
Listings tracked
41

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Small Round Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

48

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

42%

Top 20: 81%

Open market

25%

  • Brand 120%
  • Brand 216%
  • Brand 312%
  • Brand 411%
  • Brand 58%
  • Brand 67%

Demand

Small Round Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Small Round Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small round brush142K/yr
  • small round brush for blow drying49K/yr
  • mini round brush28K/yr
  • small round hair brush30K/yr
  • small round brush for bangs24K/yr
  • 1 inch round brush24K/yr
  • round brush for short hair21K/yr
  • round brush small16K/yr
  • small round brush for short hair19K/yr
  • small round hair brush for blow drying12K/yr

Reviews and returns

What reviews say buyers love and hate about Small Round Brush

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Brush Quality”
17%of negative reviews mention “Suitability Short Hair”
2.7%of orders come back
“Short Hair needs this”
A buyer, on “Suitability Short Hair”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Small Round Brush questions

Answered from the same tracked data.