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Small Razor

Fail

Prices span $5.16–$14.55, mostly outside the sweet spot, so Small Razor is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$683K/yr552K searches / yr
90-day growth
+38.3%search demand this quarter
Competition
81%top-5 click share · 8 brands · 18 sellers

Flapen Score

Small Razor against its category

The dotted line is the Beauty & Personal Care average. Past it, Small Razor is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Razor market on Amazon at a glance

Shoppers on Amazon United States searched for Small Razor 552K times last year and spent an estimated $683K. The top 5 brands take 94% of clicks. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 552K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $683K a year.

Searches, last 12 months
552K
Growth, 90 days vs prior 90
+38.3%
Conversion, latest week
12.6%
Market size, estimated
$683Ka year
Peak month
June1.9× the quietest month
Top search term
travel razor192K searches a year

02 · Price

A sale here is worth $9.86.

Listings sell for $9.86 on average, from $5.16 to $14.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $9.86 that is $59K to $79K a year per listing.

Average price
$9.86under the $15 to $100 sweet spot
Price range
$5.16–$14.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$59K–$79K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Women's. It carries 3,729 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Women's
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,729per listing
Listings tracked
10

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Small Razor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

18

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • Brand 137%
  • Brand 226%
  • Brand 313%
  • Brand 49%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Small Razor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Small Razor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel razor192K/yr
  • travel razors for women142K/yr
  • mini razor48K/yr
  • venus travel razor20K/yr
  • mini razors for women22K/yr
  • travel size razor18K/yr
  • travel razors14K/yr
  • travel size razor for women14K/yr
  • womens travel razor10K/yr
  • mini travel razor9K/yr

Reviews and returns

What reviews say buyers love and hate about Small Razor

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Quite a large”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small Razor questions

Answered from the same tracked data.