Small Razor
FailPrices span $5.16–$14.55, mostly outside the sweet spot, so Small Razor is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $683K/yr552K searches / yr
- 90-day growth
- +38.3%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 18 sellers
Flapen Score
Small Razor against its category
The dotted line is the Beauty & Personal Care average. Past it, Small Razor is stronger. Inside it, weaker.
Market
The Small Razor market on Amazon at a glance
Shoppers on Amazon United States searched for Small Razor 552K times last year and spent an estimated $683K. The top 5 brands take 94% of clicks. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 552K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $683K a year.
- Searches, last 12 months
- 552K
- Growth, 90 days vs prior 90
- +38.3%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $683Ka year
- Peak month
- June1.9× the quietest month
- Top search term
- travel razor192K searches a year
02 · Price
A sale here is worth $9.86.
Listings sell for $9.86 on average, from $5.16 to $14.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $9.86 that is $59K to $79K a year per listing.
- Average price
- $9.86under the $15 to $100 sweet spot
- Price range
- $5.16–$14.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $59K–$79K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Women's. It carries 3,729 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #29in Women's
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 3,729per listing
- Listings tracked
- 10
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Small Razor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
18
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
3%
- Brand 137%
- Brand 226%
- Brand 313%
- Brand 49%
- Brand 59%
- Brand 63%
- Open — no brand owns it (2 brands, 3%)
Demand
Small Razor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Small Razor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel razor192K/yr
- travel razors for women142K/yr
- mini razor48K/yr
- venus travel razor20K/yr
- mini razors for women22K/yr
- travel size razor18K/yr
- travel razors14K/yr
- travel size razor for women14K/yr
- womens travel razor10K/yr
- mini travel razor9K/yr
Reviews and returns
What reviews say buyers love and hate about Small Razor
We read the reviews and the return reasons for every product selling here.
“Quite a large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Razor questions
Answered from the same tracked data.









