Small Makeup Brush
FailThe top 5 products take 100% of clicks, so Small Makeup Brush is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $133K/yr253K searches / yr
- 90-day growth
- +46.1%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 27 sellers
Flapen Score
Small Makeup Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Small Makeup Brush is stronger. Inside it, weaker.
Market
The Small Makeup Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Small Makeup Brush 253K times last year and spent an estimated $133K. All 2 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 15.2% of those searches ended in a purchase.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- +46.1%
- Conversion, latest week
- 15.2%
- Market size, estimated
- $133Ka year
- Peak month
- May2.1× the quietest month
- Top search term
- wet and wild brushes36K searches a year
02 · Price
A sale here is worth $3.45.
Listings sell for $3.45 on average, from $1.00 to $5.37. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At $3.45 that is $21K to $28K a year per listing.
- Average price
- $3.45under the $15 to $100 sweet spot
- Price range
- $1.00–$5.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $21K–$28K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Makeup Brushes & Tools. It carries 10,056 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #4in Makeup Brushes & Tools
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 10,056per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Small Makeup Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
- Price
- $1.00
- Rating
- 4.7/5
- Reviews
- 5,572
- Age
- 4y ago

wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
- Price
- $2.20
- Rating
- 4.6/5
- Reviews
- 16,487
- Age
- 10y ago

wet n wild Foundation Brush Densely-Packed Synthetic Fiber Bristles for Liquid Cream & Powder Ergonomic Handle for Comfortable Control
- Price
- $5.22
- Rating
- 4.4/5
- Reviews
- 2,389
- Age
- 10y ago

EcoTools Enhancing Eye 2-Piece Makeup Brush Set Makeup Brushes For Liquid Cream & Powder Eyeshadow & Eye Liner Application Dual-Sided & Eco-Friendly Synthetic Bristles Cruelty-Free
- Price
- $5.37
- Rating
- 4.7/5
- Reviews
- 15,776
- Age
- 12y ago
Trending
estimated 90-day click momentum
wet n wild Foundation Brush Densely-Packed Synthetic Fiber Bristles for Liquid Cream & Powder Ergonomic Handle for Comfortable Control
- Price
- $5.22
- Rating
- 4.4/5
- Reviews
- 2,389
- Age
- 10y ago

wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
- Price
- $1.00
- Rating
- 4.7/5
- Reviews
- 5,572
- Age
- 4y ago

EcoTools Enhancing Eye 2-Piece Makeup Brush Set Makeup Brushes For Liquid Cream & Powder Eyeshadow & Eye Liner Application Dual-Sided & Eco-Friendly Synthetic Bristles Cruelty-Free
- Price
- $5.37
- Rating
- 4.7/5
- Reviews
- 15,776
- Age
- 12y ago

wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
- Price
- $2.20
- Rating
- 4.6/5
- Reviews
- 16,487
- Age
- 10y ago
Newest
by launch date
wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
- Price
- $1.00
- Rating
- 4.7/5
- Reviews
- 5,572
- Age
- 4y ago

wet n wild Foundation Brush Densely-Packed Synthetic Fiber Bristles for Liquid Cream & Powder Ergonomic Handle for Comfortable Control
- Price
- $5.22
- Rating
- 4.4/5
- Reviews
- 2,389
- Age
- 10y ago

wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
- Price
- $2.20
- Rating
- 4.6/5
- Reviews
- 16,487
- Age
- 10y ago

EcoTools Enhancing Eye 2-Piece Makeup Brush Set Makeup Brushes For Liquid Cream & Powder Eyeshadow & Eye Liner Application Dual-Sided & Eco-Friendly Synthetic Bristles Cruelty-Free
- Price
- $5.37
- Rating
- 4.7/5
- Reviews
- 15,776
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
27
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- wet n wild93%
- EcoTools7%
Demand
Small Makeup Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Small Makeup Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wet and wild brushes36K/yr
- wet n wild brush49K/yr
- wet n wild makeup brushes33K/yr
- wet n wild brushes28K/yr
- wet and wild makeup brushes27K/yr
- wet n wild eyeshadow brush29K/yr
- wet and wild eyeshadow brush15K/yr
- wet and wild brush15K/yr
- wet n wild brush set10K/yr
- makeup brushes wet n wild5K/yr
Reviews and returns
What reviews say buyers love and hate about Small Makeup Brush
We read the reviews and the return reasons for every product selling here.
“it is not as good as that one”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Makeup Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









