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Small Makeup Brush

Fail

The top 5 products take 100% of clicks, so Small Makeup Brush is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$133K/yr253K searches / yr
90-day growth
+46.1%search demand this quarter
Competition
100%top-5 click share · 2 brands · 27 sellers

Flapen Score

Small Makeup Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Small Makeup Brush is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Makeup Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Small Makeup Brush 253K times last year and spent an estimated $133K. All 2 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
+46.1%
Conversion, latest week
15.2%
Market size, estimated
$133Ka year
Peak month
May2.1× the quietest month
Top search term
wet and wild brushes36K searches a year

02 · Price

A sale here is worth $3.45.

Listings sell for $3.45 on average, from $1.00 to $5.37. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At $3.45 that is $21K to $28K a year per listing.

Average price
$3.45under the $15 to $100 sweet spot
Price range
$1.00–$5.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
$21K–$28K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Makeup Brushes & Tools. It carries 10,056 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Makeup Brushes & Tools
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
10,056per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Small Makeup Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%

Demand

Small Makeup Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Small Makeup Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wet and wild brushes36K/yr
  • wet n wild brush49K/yr
  • wet n wild makeup brushes33K/yr
  • wet n wild brushes28K/yr
  • wet and wild makeup brushes27K/yr
  • wet n wild eyeshadow brush29K/yr
  • wet and wild eyeshadow brush15K/yr
  • wet and wild brush15K/yr
  • wet n wild brush set10K/yr
  • makeup brushes wet n wild5K/yr

Reviews and returns

What reviews say buyers love and hate about Small Makeup Brush

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“it is not as good as that one”
A buyer, on “Quality-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Small Makeup Brush questions

Answered from the same tracked data.