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Small Makeup Bag for Purse

Fail

Buyers convert on only 0.9% of searches, so Small Makeup Bag for Purse is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$58K/yr495K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
55%top-5 click share · 22 brands · 29 sellers

Flapen Score

Small Makeup Bag for Purse against its category

The dotted line is the Beauty & Personal Care average. Past it, Small Makeup Bag for Purse is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Makeup Bag for Purse market on Amazon at a glance

Shoppers on Amazon United States searched for Small Makeup Bag for Purse 495K times last year and spent an estimated $58K. The top 5 brands take 60% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
495K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
0.9%
Market size, estimated
$58Ka year
Peak month
August4.1× the quietest month
Top search term
pouch bags128K searches a year

02 · Price

A sale here is worth $12.36.

Listings sell for $12.36 on average, from $5.47 to $41.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $12.36 that is $0 to $1K a year per listing.

Average price
$12.36under the $15 to $100 sweet spot
Price range
$5.47–$41.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #51 within Bags & Cases. It carries 6,096 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#51in Bags & Cases
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
6,096per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Small Makeup Bag for Purse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

29

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

55%

Top 20: 93%

Open market

36%

  • Brand 134%
  • Brand 211%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Small Makeup Bag for Purse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Small Makeup Bag for Purse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pouch bags128K/yr
  • makeup pouch for purse86K/yr
  • bag pouch34K/yr
  • accessory bag30K/yr
  • makeup bags for purse25K/yr
  • train case toiletry bag17K/yr
  • essential bag18K/yr
  • makeup carrying case18K/yr
  • folding makeup bag13K/yr
  • make up bags for girls46K/yr

Reviews and returns

What reviews say buyers love and hate about Small Makeup Bag for Purse

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
4.1%of orders come back
“And small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Small Makeup Bag for Purse questions

Answered from the same tracked data.