Small Hair Ties
MaybeAn estimated 0.8% of orders come back. But prices span $2.76–$9.80, mostly outside the sweet spot, so Small Hair Ties is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $182K/yr281K searches / yr
- 90-day growth
- +24.4%search demand this quarter
- Competition
- 42%top-5 click share · 21 brands · 82 sellers
Flapen Score
Small Hair Ties against its category
The dotted line is the Beauty & Personal Care average. Past it, Small Hair Ties is stronger. Inside it, weaker.
Market
The Small Hair Ties market on Amazon at a glance
Shoppers on Amazon United States searched for Small Hair Ties 281K times last year and spent an estimated $182K. The top 5 brands take 62% of clicks. Demand peaks in Aug–Sep. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.
- Searches, last 12 months
- 281K
- Growth, 90 days vs prior 90
- +24.4%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $182Ka year
- Peak month
- August2.4× the quietest month
- Top search term
- small elastic hair ties61K searches a year
02 · Price
A sale here is worth $5.91.
Listings sell for $5.91 on average, from $2.76 to $9.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $5.91 that is $4K to $6K a year per listing.
- Average price
- $5.91under the $15 to $100 sweet spot
- Price range
- $2.76–$9.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $4K–$6K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Elastics & Ties. It carries 10,632 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #96in Elastics & Ties
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 10,632per listing
- Listings tracked
- 36
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Small Hair Ties products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
82
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
42%
Top 20: 83%
Open market
33%
- Brand 125%
- Brand 215%
- Brand 39%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Small Hair Ties search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.4×
Search terms
Top Small Hair Ties search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small elastic hair ties61K/yr
- tiny hair elastics34K/yr
- mini elastic hair ties30K/yr
- mini hair elastics25K/yr
- small black hair ties21K/yr
- tiny elastic hair ties13K/yr
- small elastic hair bands12K/yr
- small hair rubber bands no damage9K/yr
- tiny hair bands9K/yr
- hair ties small elastic8K/yr
Reviews and returns
What reviews say buyers love and hate about Small Hair Ties
We read the reviews and the return reasons for every product selling here.
“Do not last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Hair Ties questions
Answered from the same tracked data.