Small Hair Ties

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months

281K

Growth, 90 days vs prior 90

+24.4%

Conversion, latest week

11.0%

Market size, estimated

$182Ka year

Peak month

August2.4× the quietest month

Top search term

small elastic hair ties61K searches a year

Listings sell for $5.91 on average, from $2.76 to $9.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $5.91 that is $4K to $6K a year per listing.

Average price

$5.91under the $15 to $100 sweet spot

Price range

$2.76–$9.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$4K–$6K

Returns

0.8%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Elastics & Ties. It carries 10,632 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#96in Elastics & Ties

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

10,632per listing

Listings tracked

36

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months