Small Hair Elastics
MaybeReturns run at only 0.5% of orders. But prices span $3.01–$9.80, mostly outside the sweet spot, so Small Hair Elastics is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $426K/yr584K searches / yr
- 90-day growth
- +10.9%search demand this quarter
- Competition
- 46%top-5 click share · 17 brands · 86 sellers
Flapen Score
Small Hair Elastics against its category
The dotted line is the Beauty & Personal Care average. Past it, Small Hair Elastics is stronger. Inside it, weaker.
Market
The Small Hair Elastics market on Amazon at a glance
Shoppers on Amazon United States searched for Small Hair Elastics 584K times last year and spent an estimated $426K. The top 5 brands take 63% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
13.1% of searches ended in a purchase last week.
Shoppers searched for this 584K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $426K a year.
- Searches, last 12 months
- 584K
- Growth, 90 days vs prior 90
- +10.9%
- Conversion, latest week
- 13.1%
- Market size, estimated
- $426Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- small rubber bands for hair95K searches a year
02 · Price
A sale here is worth $5.56.
Listings sell for $5.56 on average, from $3.01 to $9.80. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $5.56 that is $14K to $17K a year per listing.
- Average price
- $5.56under the $15 to $100 sweet spot
- Price range
- $3.01–$9.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $14K–$17K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Elastics & Ties. It carries 11,727 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #134in Elastics & Ties
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 11,727per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Small Hair Elastics products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Annie Rubber Bands 14mm 300 Count Black Elastic Hair Ties for Braids Ponytails & Styling Soft Durable No-Snag Bands for All Hair Types Salon Value Pack
- Price
- $3.55
- Rating
- 4.7/5
- Reviews
- 20,572
- Age
- 5y ago
ANNIE 1000 Black Mini Rubber Bands 1/2 Durable Elastic Hair & Braiding Bands (Secure Stretchy Strong)
- Price
- $5.59
- Rating
- 4.8/5
- Reviews
- 3,697
- Age
- 8y ago
Hicarer 1000 pcs Mini Rubber Hair Bands 1/2 Soft Elastic Bands for Woman Hair Braids Ponytails & Beards Small Dreadlocks Wedding Hairstyle and More(1.5 cm Black)
- Price
- $4.97
- Rating
- 4.2/5
- Reviews
- 47,184
- Age
- 8y ago
Teenitor Clear Elastic Hair Bands 2000pcs Mini Hair Rubber Bands Hair Ties Soft Hair Elastics Ties 2mm in Width and 30mm in Length
- Price
- $6.16
- Rating
- 4.5/5
- Reviews
- 32,961
- Age
- 8y ago
Cosy Companions 100x Clear Hair Elastics Clear Rubber Bands For Hair Ties For Thin Hair Mini Plastic
- Price
- $3.01
- Rating
- 4.3/5
- Reviews
- 5,115
- Age
- 7mo ago
Trending
90-day click momentumCosy Companions 250x Clear Hair Elastics Clear Rubber Bands For Hair Ties For Thin Hair Mini Plastic (With Box)
- Price
- $3.23
- Rating
- 4.3/5
- Reviews
- 5,115
- Age
- 7mo ago
Cosy Companions 100x Clear Hair Elastics Clear Rubber Bands For Hair Ties For Thin Hair Mini Plastic
- Price
- $3.01
- Rating
- 4.3/5
- Reviews
- 5,115
- Age
- 7mo ago
Sosun Beauty Bonus Pack 1111 Count (compare to 1000) 1/2 inch Black Rubber Band Hair Ties for Braids Twists Locs and Ponytails. Soft Slim and Strong No-Snag For All Hair Types.
- Price
- $6.27
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 8mo ago
300 Black Hair Ties - Small Strong Rubber Bands for Thick Curly & Afro Hair Braids Ponytails & Protective Styles - No Breakage Hair Elastics bands for Women & Girls - MAADALI
- Price
- $4.02
- Rating
- 4.6/5
- Reviews
- 403
- Age
- 11mo ago
Teenitor 2000Pcs Toddler Hair Ties Elastic Rubber Bands Baby Hair Ties Multi Color Hair Ties for Little Girls Elastic Small Rubber Bands for Kids Baby Girls Toddler Colorful
- Price
- $6.54
- Rating
- 4.5/5
- Reviews
- 32,961
- Age
- 7y ago
Newest
by launch dateCosy Companions 100x Clear Hair Elastics Clear Rubber Bands For Hair Ties For Thin Hair Mini Plastic
- Price
- $3.01
- Rating
- 4.3/5
- Reviews
- 5,115
- Age
- 7mo ago
Cosy Companions 250x Clear Hair Elastics Clear Rubber Bands For Hair Ties For Thin Hair Mini Plastic (With Box)
- Price
- $3.23
- Rating
- 4.3/5
- Reviews
- 5,115
- Age
- 7mo ago
Sosun Beauty Bonus Pack 1111 Count (compare to 1000) 1/2 inch Black Rubber Band Hair Ties for Braids Twists Locs and Ponytails. Soft Slim and Strong No-Snag For All Hair Types.
- Price
- $6.27
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 8mo ago
300 Black Hair Ties - Small Strong Rubber Bands for Thick Curly & Afro Hair Braids Ponytails & Protective Styles - No Breakage Hair Elastics bands for Women & Girls - MAADALI
- Price
- $4.02
- Rating
- 4.6/5
- Reviews
- 403
- Age
- 11mo ago
DONNA 1000PCS Black Rubber Bands for Hair Durable Elastic Hair Ties for Braids Twists and Ponytails No-Snag Stretch Bands for All Hair Types Reusable Styling Elastics in Storage Case
- Price
- $8.05
- Rating
- 4.8/5
- Reviews
- 377
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
86
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
46%
Top 20: 87%
Open market
31%
- Annie26%
- GOODY14%
- Teenitor8%
- Hicarer8%
- Cosy Companions7%
- HOYOLS6%
Demand
Small Hair Elastics search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Small Hair Elastics search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small rubber bands for hair95K/yr
- black rubber bands for hair96K/yr
- rubber hair ties57K/yr
- mini rubber bands48K/yr
- tiny rubber bands43K/yr
- small hair rubber bands27K/yr
- mini rubber bands for hair31K/yr
- black hair rubber bands23K/yr
- small black rubber bands for hair19K/yr
- tiny rubber bands hair22K/yr
Reviews and returns
What reviews say buyers love and hate about Small Hair Elastics
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Do not last
Break easily
Too stretchy
No stretch
Stretch too easily
These are low quality
Quality Not consistent
Awful quality
Too tight
Too small
Too big
not sturdy
Not strong
Too Weak
Love
DURABLE AND AFFORDABLE
they do not break
Stays all day
Excellent product
Product is great as usual
The quality is consistent across the box
Has good elasticity
Great stretch
Great Elastics
Amazing value
Great deal
Cheap price
Exactly what I wanted
As advertised
As described
Return
0.5% Return rate 46% Fixable by listing
Too tight
Too small
Too big
Too stretchy
No stretch
Stretch too easily
These are low quality
Quality Not consistent
Awful quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Hair Elastics questions
Answered from the same tracked data.