Small Hair Elastics

Shoppers searched for this 584K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $426K a year.

Searches, last 12 months

584K

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

13.1%

Market size, estimated

$426Ka year

Peak month

August1.5× the quietest month

Top search term

small rubber bands for hair95K searches a year

Listings sell for $5.56 on average, from $3.01 to $9.80. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $5.56 that is $14K to $17K a year per listing.

Average price

$5.56under the $15 to $100 sweet spot

Price range

$3.01–$9.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

$14K–$17K

Returns

0.5%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Elastics & Ties. It carries 11,727 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#134in Elastics & Ties

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

11,727per listing

Listings tracked

32

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months