Small Electric Razor

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.3M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

4.9%

Market size, estimated

$6.3Ma year

Peak month

November2.9× the quietest month

Top search term

michael todd beauty dermaplaning222K searches a year

Listings sell for $92.58 on average, from $21.74 to $261.63. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $92.58 that is $278K to $370K a year per listing.

Average price

$92.58inside the $15 to $100 sweet spot

Price range

$21.74–$261.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

$278K–$370K

Returns

3.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #23 within Skin Care Tools. It carries 3,942 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

7.2%

Average rank

#23in Skin Care Tools

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

3,942per listing

Listings tracked

13

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months