Small Curling Iron for Short Hair
FailDemand is soft, at -9.5% this quarter, so Small Curling Iron for Short Hair is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $111K/yr102K searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 56%top-5 click share · 16 brands · 65 sellers
Flapen Score
Small Curling Iron for Short Hair against its category
The dotted line is the Beauty & Personal Care average. Past it, Small Curling Iron for Short Hair is stronger. Inside it, weaker.
Market
The Small Curling Iron for Short Hair market on Amazon at a glance
Shoppers on Amazon United States searched for Small Curling Iron for Short Hair 102K times last year and spent an estimated $111K. The top 5 brands take 70% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $111Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- small curling iron for short hair97K searches a year
02 · Price
A sale here is worth $22.07.
Listings sell for $22.07 on average, from $13.92 to $45.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.07 that is $2K to $6K a year per listing.
- Average price
- $22.07inside the $15 to $100 sweet spot
- Price range
- $13.92–$45.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #37 within Irons. It carries 6,617 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #37in Irons
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 6,617per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Small Curling Iron for Short Hair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
65
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
25%
- Brand 128%
- Brand 212%
- Brand 312%
- Brand 410%
- Brand 58%
- Brand 65%
Demand
Small Curling Iron for Short Hair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Small Curling Iron for Short Hair
We read the reviews and the return reasons for every product selling here.
“does not work well for short hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Curling Iron for Short Hair questions
Answered from the same tracked data.









