Small Curling Iron
MaybePrices already span $14.70–$45.97, with room to position. But demand is soft, at -7.4% this quarter, so Small Curling Iron is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $1.4M/yr1.2M searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 57 sellers
Flapen Score
Small Curling Iron against its category
The dotted line is the Beauty & Personal Care average. Past it, Small Curling Iron is stronger. Inside it, weaker.
Market
The Small Curling Iron market on Amazon at a glance
Shoppers on Amazon United States searched for Small Curling Iron 1.2M times last year and spent an estimated $1.4M. The top 5 brands take 72% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $1.4Ma year
- Peak month
- February1.5× the quietest month
- Top search term
- small curling iron233K searches a year
02 · Price
A sale here is worth $22.24.
Listings sell for $22.24 on average, from $14.70 to $45.97. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $22.24 that is $44K to $56K a year per listing.
- Average price
- $22.24inside the $15 to $100 sweet spot
- Price range
- $14.70–$45.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $44K–$56K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #32 within Irons. It carries 4,749 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #32in Irons
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 4,749per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Small Curling Iron products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
57
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
24%
- Brand 144%
- Brand 28%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 64%
Demand
Small Curling Iron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Small Curling Iron search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small curling iron233K/yr
- 1/2 inch curling iron186K/yr
- mini curling iron163K/yr
- small barrel curling iron95K/yr
- small curling iron for short hair97K/yr
- mini curling iron for short hair78K/yr
- 1/2 curling iron32K/yr
- travel size curling iron28K/yr
- curling iron 1/2 inch35K/yr
- mini hair curler32K/yr
Reviews and returns
What reviews say buyers love and hate about Small Curling Iron
We read the reviews and the return reasons for every product selling here.
“Did not hold up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Curling Iron questions
Answered from the same tracked data.









