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Small Cotton Balls

Fail

Prices span $2.82–$16.03, mostly outside the sweet spot, so Small Cotton Balls is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$64K/yr49K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
84%top-5 click share · 9 brands · 254 sellers

Flapen Score

Small Cotton Balls against its category

The dotted line is the Beauty & Personal Care average. Past it, Small Cotton Balls is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Cotton Balls market on Amazon at a glance

Shoppers on Amazon United States searched for Small Cotton Balls 49K times last year and spent an estimated $64K. The top 5 brands take 88% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 17.6% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
17.6%
Market size, estimated
$64Ka year
Top search term
small cotton balls21K searches a year

02 · Price

A sale here is worth $7.50.

Listings sell for $7.50 on average, from $2.82 to $16.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $7.50 that is $4K to $6K a year per listing.

Average price
$7.50under the $15 to $100 sweet spot
Price range
$2.82–$16.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Cotton Balls & Swabs. It carries 4,408 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#10in Cotton Balls & Swabs
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,408per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Small Cotton Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

254

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

7%

  • Brand 133%
  • Brand 230%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 7%)

Demand

Small Cotton Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Small Cotton Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small cotton balls21K/yr
  • cotton balls small17K/yr
  • mini cotton balls7K/yr
  • tiny cotton balls3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Cotton Balls

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
51%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Extremely small”
A buyer, on “Size-Overall”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small Cotton Balls questions

Answered from the same tracked data.