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Small Clippers

Maybe

Products sell for $23.39 on average, inside the sweet spot. But shoppers spend an estimated $56K a year here, so Small Clippers is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$56K/yr68K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
44%top-5 click share · 24 brands · 53 sellers

Flapen Score

Small Clippers against its category

The dotted line is the Beauty & Personal Care average. Past it, Small Clippers is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Clippers market on Amazon at a glance

Shoppers on Amazon United States searched for Small Clippers 68K times last year and spent an estimated $56K. The top 5 brands take 62% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
3.5%
Market size, estimated
$56Ka year
Top search term
small clippers13K searches a year

02 · Price

A sale here is worth $23.39.

Listings sell for $23.39 on average, from $6.87 to $85.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.39 that is $0 to $2K a year per listing.

Average price
$23.39inside the $15 to $100 sweet spot
Price range
$6.87–$85.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #377 within Hair Cutting Tools. It carries 21,600 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#377in Hair Cutting Tools
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
21,600per listing
Listings tracked
36

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
39 months

Products

Top Small Clippers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 flat

Sellers

53

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

44%

Top 20: 85%

Open market

31%

  • Brand 123%
  • Brand 215%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Small Clippers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Small Clippers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small clippers13K/yr
  • mini clippers12K/yr
  • small hair clippers8K/yr
  • mini beard trimmer7K/yr
  • mini hair clippers6K/yr
  • wahl mini trimmer5K/yr
  • small hair clippers for men5K/yr
  • small clippers for men5K/yr
  • travel clippers4K/yr
  • mini clippers for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Clippers

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
1.7%of orders come back
“Breaks Easily”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small Clippers questions

Answered from the same tracked data.