Slick Back Wand
FailDemand is soft, at -23.9% this quarter, so Slick Back Wand is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $57K/yr45K searches / yr
- 90-day growth
- -23.9%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 27 sellers
Flapen Score
Slick Back Wand against its category
The dotted line is the Beauty & Personal Care average. Past it, Slick Back Wand is stronger. Inside it, weaker.
Market
The Slick Back Wand market on Amazon at a glance
Shoppers on Amazon United States searched for Slick Back Wand 45K times last year and spent an estimated $57K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -23.9%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $57Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- slick back wand17K searches a year
02 · Price
A sale here is worth $15.38.
Listings sell for $15.38 on average, from $6.58 to $32.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.38 that is $2K to $4K a year per listing.
- Average price
- $15.38inside the $15 to $100 sweet spot
- Price range
- $6.58–$32.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #327 within Gels. It carries 5,131 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #327in Gels
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 5,131per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Slick Back Wand products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Smooth Stick - Premium Hair Taming Wand for taming flyaways and brows. Enriched with Biotin Vitamin E and Aloe Vera. Oil Free Alcohol Free Non-Greasy formula.
- Price
- $20.02
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 2y ago

Kitsch Hair Taming Wand - Fly Away Stick For Hair with Biotin Aloe & Vitamin E | Clear Hair Mascara for Flyaways Slick Back Style | Travel Size - 18mL
- Price
- $10.70
- Rating
- 4.5/5
- Reviews
- 1,709
- Age
- 1y ago

Mane Master Curved Boar Bristle Smoothing Hair Brush
- Price
- $29.85
- Rating
- 4.5/5
- Reviews
- 121
- Age
- 2y ago

DAE Cactus Fruit 3-In-1 Styling Cream & Taming Wand - Tame Flyaways Smooth Frizz Style Edges (0.6 oz.)
- Price
- $19.21
- Rating
- 4.7/5
- Reviews
- 1,876
- Age
- 1y ago

INH Hair Mascara for Flyaways | Quick Slick Hair Finishing Stick for Flyaways Frizz Control & Slick Back Look | Non Greasy & Non Comedogenic Smoothing Serum & Frizz Tamer Wand | Peach Tart 18ml
- Price
- $15.82
- Rating
- 4.4/5
- Reviews
- 763
- Age
- 5y ago
Trending
estimated 90-day click momentum
Cactus Fruit 3-in-1 Hair Taming Wand for Flyaways & Frizz Slick Back Hair Stick with Lightweight Styling Cream Non-Greasy Hair Mascara for Baby Hair Edge Control & Smooth Finish Citrus Scent
- Price
- $7.32
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 10mo ago

momori Hair Keep Brush/Styling Hair Mascara 0.34 fl oz
- Price
- $22.82
- Rating
- 2.8/5
- Reviews
- 2
- Age
- 1y ago

Smooth Dream 11 in 1 Hair Styling Cream
- Price
- $32.86
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Hair Cactus Fruit 3-in-1 Hair Styling Cream & Flyaway Taming Wand Sleek Finish Frizz Control Edge Smoothing & Hair Shine | Natural Oils Formula | Lightweight Non-Greasy Travel Size Styling Stick
- Price
- $8.17
- Rating
- 4.4/5
- Reviews
- 329
- Age
- 1y ago

Garnier Fructis Sleek & Shine Frizz Tamer Hair Serum Wand Flyaway Wand and Hair Mascara Stick Tame Flyaways Smooth Frizz & Style Edges For Up to 12HRs of Sleek Slick Back Styling 0.27 fl oz
- Price
- $8.61
- Rating
- 4.5/5
- Reviews
- 2,098
- Age
- 2y ago
Newest
by launch date
Cactus Fruit 3-in-1 Hair Taming Wand for Flyaways & Frizz Slick Back Hair Stick with Lightweight Styling Cream Non-Greasy Hair Mascara for Baby Hair Edge Control & Smooth Finish Citrus Scent
- Price
- $7.32
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 10mo ago

IGK Good Behavior Frizz & Flyaway Hair Taming Wand Lightweight Gel Control Stick for Smooth Sleek Hair Anti-Frizz Styling 0.24 oz
- Price
- $21.89
- Rating
- 4.6/5
- Reviews
- 544
- Age
- 12mo ago

momori Hair Keep Brush/Styling Hair Mascara 0.34 fl oz
- Price
- $22.82
- Rating
- 2.8/5
- Reviews
- 2
- Age
- 1y ago

Hair Cactus Fruit 3-in-1 Hair Styling Cream & Flyaway Taming Wand Sleek Finish Frizz Control Edge Smoothing & Hair Shine | Natural Oils Formula | Lightweight Non-Greasy Travel Size Styling Stick
- Price
- $8.17
- Rating
- 4.4/5
- Reviews
- 329
- Age
- 1y ago

Kitsch Hair Taming Wand - Fly Away Stick For Hair with Biotin Aloe & Vitamin E | Clear Hair Mascara for Flyaways Slick Back Style | Travel Size - 18mL
- Price
- $10.70
- Rating
- 4.5/5
- Reviews
- 1,709
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
27
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
16%
- Smooth Stick36%
- Kitsch13%
- DAE9%
- INH9%
- FUNAN8%
- Garnier8%
- Open — no brand owns it (6 brands, 16%)
Demand
Slick Back Wand search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Slick Back Wand search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- slick back wand17K/yr
- the smooth company8K/yr
- smooth stick4K/yr
- quick slick3K/yr
- quick slick hair finishing stick3K/yr
- mad hair co flyaway slicking serum3K/yr
- momori peach hair mascara3K/yr
- smooth stick for hair2K/yr
- mad hair co900/yr
- flyaway slicking serum533/yr
Reviews and returns
What reviews say buyers love and hate about Slick Back Wand
We read the reviews and the return reasons for every product selling here.
“Looks greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slick Back Wand questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









