Is slick back hair brush profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 29 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the slick back hair brush niche?

16 brands and 27 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in slick back hair brush?

Top complaints mined from reviews: Quality-Overall, Durability, Hair Related. The return rate is 1.1%.

When does demand for slick back hair brush peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the slick back hair brush niche?

Listings span $4.00–$14.75; the average listing price is $8.16 (sweet spot $15–$100). The average incumbent carries 3,087 reviews — the moat a new listing must climb.

slick back hair brush

Worth a look

Shows low returns (1.1%), but prices mostly outside the sweet spot ($4.00–$14.75) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Market size

Great$1.2M

$1.2M/yr · 1.8M searches

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,086.55

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.16

avg listing price — sweet spot $15–$100

Growth

Bad-10.9%

90-day search growth — must beat 0% to launch

Price range

Bad$4.00–$14.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, slick back hair brush is a $1.2M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

slick back hair brush market data

Units sold / yr: 150K–200K; avg 4,000–5,000/product
Revenue / yr: $1.2M–$1.6M; units × avg price
Conversion rate: 7.7%
Avg BSR: #191
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.2%
Avg brand age: 47 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

25%

Samnyte27%
SWEET VIEW20%
GranNaturals10%
Diane6%
FRAMAR6%
SPRINGSUGAR6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top slick back hair brush search terms

slick back brush829K/yr +59.9%7.7% conv.
slick back hair brush685K/yr -80.3%7.1% conv.
slickback brush61K/yr -3.2%6.5% conv.
brush for slick back hair37K/yr +12.6%10.5% conv.
slick brush33K/yr -9.5%7.4% conv.
slik back brush24K/yr -4.2%4.0% conv.
slick hair brush17K/yr -2.1%7.2% conv.
hair brush slick back16K/yr -1.0%6.7% conv.
sleek hair brush18K/yr -0.9%4.1% conv.
hair brush for slick back16K/yr -10.3%7.7% conv.

All search terms

Top slick back hair brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100% Boar Bristle Slick Back Hair Brush | Natural Peach Wood Handle | Restores Shine Controls Frizz Smooths Flyaways | Teasing Adds Volume Styling Tool | For Sleek Ponytails Buns & Beard Grooming

Samnyte$7.364.2★1,191 rev

SWEET VIEW Boar Bristle Slick Back Hair Brush for Smooth Flyaways Frizz Sleek Ponytail Buns and Edge Baby Hair Teasing | Gel Comb Styling Accessories for Girls Kids and Women

SWEET VIEW$7.834.6★10,597 rev

GranNaturals Boar Bristle Slick Back Hair Brush - Large Soft/Medium Smoothing Hairbrush to Style Polish & Lay Hair Down Flat to Create a Sleek Frizz Free Hairstyle for Women and Men

GranNaturals$10.124.5★2,132 rev

FRAMAR Slick Back Hair Brush Boar Bristles Slick Back Brush Smoothing Hair Brush For Women Boar Bristle Hair Brush For Fine Hair Slickback Brush For Volume and Shine - Brown Velvet

FRAMAR$14.754.3★742 rev

Diane Premium 100% Boar Bristle 2-Sided Club Brush for Men Medium Firm Bristles for Thick Curly or Coarse Hair Mens Brush for Detangling Smoothing Wave Styles Soft on Scalp Restores Shine

Diane$9.584.6★19,398 rev

Newest

by launch date

Slick Back Hair Brush for Smooth Flyaways Frizz Sleek Ponytail Buns and Edge Baby Hair | Slickback Brushes Hair Comb Edge Brush Teasing Brush Styling Accessories for Girls Kids Women & Men

Goiple$9.9258 rev

7mo ago

Boar Bristle Slick Back Hair Brush for Smooth Flyaways Frizz Sleek Ponytail Buns and Edge Baby Hair Teasing | Hair Comb Edge Brush Teasing Brush Rat Tail Comb for Girls Kids Women & Men

Goiple$7.2945 rev

7mo ago

BlueForest Era Slick Back Hair Brush Boar Bristles Smoothing Hair Brushes & Black Rat Tail Comb Natural Wooden Hair Brush for Men Women Soft & Hard Bristles Brush for Hair Smooth Flyaways

BlueForest Era$6.7871 rev

9mo ago

Slick Back Hair Brush Professional Edge Control Brush Middle Softness Boar Bristle Wooden Handle Hairbrush Smoothing Frizz & Flyaways Natural Wood Comb for Thin and Fine Hair (Green)

Msnasit$13.83101 rev

10mo ago

FRAMAR Slick Back Hair Brush Boar Bristles Slick Back Brush Smoothing Hair Brush For Women Boar Bristle Hair Brush For Fine Hair Slickback Brush For Volume and Shine - Brown Velvet

FRAMAR$14.75742 rev

11mo ago

What buyers say about slick back hair brush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Overall the quality seems pretty solid”

Brush Quality15%

“soft brush”

Value For Money8%

“Great deal”

Soft Feel8%

“soft to the touch”

Ease Of Use6%

“Ease of use”

Hair Styling6%

“Great for styling my hair”

Advertised Vs Actual Product5%

“Exactly what I wanted”

Suitability Straight Hair5%

“Gets my hair nice”

Suitability Curly Hair3%

“I have fine curly hair”

Durability2%

“It hasnt broke”

What buyers complain about

Quality-Overall9%

“Bad quality”

Durability9%

“Didn't last”

Hair Related7%

“it didnt hold my hair well at all”

Hard Feel7%

“Waxed was to hard as a rock”

Brush Quality5%

“Brush bristles are very flimsy”

Suitability Short Hair4%

“Only works on very short hair”

Adhesion/Stickiness4%

“Low quality hair glue”

Functionality-Overall3%

“not as effective as I thought”

Strength3%

“Flimsy”

Size-Overall3%

“Its very narrow”

Top return reasons

Brush Quality11%

Advertised Vs Actual Product10%

Functionality-Overall10%

Size-Overall9%

Quality-Overall8%

Suitability Short Hair6%

Hard Feel6%

Soft Feel5%

Suitability Straight Hair4%

Stiffness4%

Common questions

Is slick back hair brush profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 29 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the slick back hair brush niche?: 16 brands and 27 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in slick back hair brush?: Top complaints mined from reviews: Quality-Overall, Durability, Hair Related. The return rate is 1.1%.
When does demand for slick back hair brush peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the slick back hair brush niche?: Listings span $4.00–$14.75; the average listing price is $8.16 (sweet spot $15–$100). The average incumbent carries 3,087 reviews — the moat a new listing must climb.