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Slick Back Hair Brush

Maybe

Returns run at only 1.1% of orders. But prices span $4.00–$14.75, mostly outside the sweet spot, so Slick Back Hair Brush is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$1.2M/yr1.8M searches / yr
90-day growth
-10.9%search demand this quarter
Competition
48%top-5 click share · 16 brands · 27 sellers

Flapen Score

Slick Back Hair Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Slick Back Hair Brush is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slick Back Hair Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Slick Back Hair Brush 1.8M times last year and spent an estimated $1.2M. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
7.7%
Market size, estimated
$1.2Ma year
Peak month
December1.5× the quietest month
Top search term
slick back brush829K searches a year

02 · Price

A sale here is worth $8.16.

Listings sell for $8.16 on average, from $4.00 to $14.75. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $8.16 that is $33K to $41K a year per listing.

Average price
$8.16under the $15 to $100 sweet spot
Price range
$4.00–$14.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
$33K–$41K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #191 within Hair Brushes. It carries 3,087 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#191in Hair Brushes
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
3,087per listing
Listings tracked
29

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
47 months

Products

Top Slick Back Hair Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$46K$92K$139K$185K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

27

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

25%

  • Samnyte27%
  • SWEET VIEW20%
  • GranNaturals10%
  • Diane6%
  • FRAMAR6%
  • SPRINGSUGAR6%

Demand

Slick Back Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Slick Back Hair Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slick back brush829K/yr
  • slick back hair brush685K/yr
  • slickback brush61K/yr
  • brush for slick back hair37K/yr
  • slick brush33K/yr
  • slik back brush24K/yr
  • slick hair brush17K/yr
  • hair brush slick back16K/yr
  • sleek hair brush18K/yr
  • hair brush for slick back16K/yr

Reviews and returns

What reviews say buyers love and hate about Slick Back Hair Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall9%+0.86

Bad quality

Cheap quality

Disappointed with the quality control on this item

Durability9%−0.06

Didn't last

Falling Apart

Poor Durability

Hair Related7%−0.05

it didnt hold my hair well at all

Pulls hair ive tried better brushes

Does not grip hair as I wanted it to

Hard Feel7%−0.05

Waxed was to hard as a rock

not right for me too soft

Little rough

Brush Quality5%+0.29

Brush bristles are very flimsy

Not the best brush

Unusable brushes

Love

Quality-Overall16%+0.86

Overall the quality seems pretty solid

Excellent quality

Good product for the price

Brush Quality15%+0.29

soft brush

Good Quality Brush

Best Brush ever

Value For Money8%+0.55

Great deal

Great Value

Very fair price

Soft Feel8%

soft to the touch

The bristles are soft

Super soft

Ease Of Use6%+0.34

Ease of use

easy to remove

easy to hold

Return

1.1% Return rate 27% Fixable by listing

Brush Quality11%▆█▆▆▆▆

Brush bristles are very flimsy

Not the best brush

Unusable brushes

Advertised Vs Actual Product10%██▇█▆█
Functionality-Overall10%▇▇████

not as effective as I thought

Work just not as expected

Didn't work

Size-Overall9%█▇▆▇█▇

Its very narrow

Small in size

The handle is short

Quality-Overall8%▇██▇▇█

Bad quality

Cheap quality

Disappointed with the quality control on this item

FAQ

Common Slick Back Hair Brush questions

Answered from the same tracked data.