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Slick Back Gel

Fail

The average product has 9,438 reviews to catch up to, so Slick Back Gel is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$158K/yr247K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
55%top-5 click share · 15 brands · 140 sellers

Flapen Score

Slick Back Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Slick Back Gel is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slick Back Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Slick Back Gel 247K times last year and spent an estimated $158K. The top 5 brands take 72% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
6.1%
Market size, estimated
$158Ka year
Top search term
slick back gel91K searches a year

02 · Price

A sale here is worth $10.47.

Listings sell for $10.47 on average, from $4.27 to $28.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $10.47 that is $5K to $8K a year per listing.

Average price
$10.47under the $15 to $100 sweet spot
Price range
$4.27–$28.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #47 within Gels. It carries 9,438 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#47in Gels
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
9,438per listing
Listings tracked
22

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Slick Back Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

140

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

23%

  • Brand 128%
  • Brand 215%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 65%

Demand

Slick Back Gel search demand

Weekly searches over the year. Pick a range.

5K3KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Slick Back Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slick back gel91K/yr
  • slick back hair gel27K/yr
  • hair gel for slick back29K/yr
  • gel for slick back hair16K/yr
  • dance hair gel8K/yr
  • hair gel slick back11K/yr
  • slickback gel8K/yr
  • hair gel for dancers6K/yr
  • hair gel for slick back ponytail7K/yr
  • hair slick back gel7K/yr

Reviews and returns

What reviews say buyers love and hate about Slick Back Gel

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
6%of negative reviews mention “Hair Related”
0.6%of orders come back
“Simply it didnt hold hair in place”
A buyer, on “Hair Related”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Slick Back Gel questions

Answered from the same tracked data.