Sleep Scrunchie

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months

201K

Growth, 90 days vs prior 90

+6.3%

Conversion, latest week

6.9%

Market size, estimated

$141Ka year

Peak month

December2.2× the quietest month

Top search term

kitsch scrunchies82K searches a year

Listings sell for $10.11 on average, from $5.91 to $22.64. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $10.11 that is $3K to $5K a year per listing.

Average price

$10.11under the $15 to $100 sweet spot

Price range

$5.91–$22.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #123 within Elastics & Ties. It carries 24,631 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#123in Elastics & Ties

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

24,631per listing

Listings tracked

26

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

33 months